US trade organisation Material Handling Equipment Distributors Association (MHEDA) has announced the "Four Pillars of the Sales Profession" seminar will be held from 17 to 19 March in Dayton, Ohio.

This two-and-a-half-day program is being co-sponsored by the Association Education Alliance and will be presented by Don Buttrey, president of Sales Professional Training Inc.

Attendees will learn how to document value-added services and sell them to customers, as well as working on a target account to gain practical, hands-on tools for better face-to-face selling.

Selling skills will be covered in discussions, workshops and role-plays. Topics such as relationship skills, communication, people skills, and selling customer benefits and value versus price will be discussed.

Registration is $895 for association members and $1,695 for non-members. The fee includes training, take-home materials, breakfast, breaks and lunches.