This week's newsletter is dominated by dealer news and it's a reminder of the importance of this segment.
Dealers are the glue which binds the materials handling industry. They are obviously the main conduit between the manufacturers and distributors, on the one hand, and the end-users on the other. And a good dealer is not only a source of product, but also an information disseminator. Dealers act as the eyes and ears of the manufacturers, and the smart ones learn as much as they can about the way equipment is used and pass that on to their suppliers. At the same time, they discover the tips and tricks of specific equipment from the manufacturers and help end-users get the most out of their purchases.
Yes, there are awards for dealer achievement - but the biggest reward is customer loyalty, and they only get that by doing the right thing by everyone in the supply chain.