Cauliflower grower first to buy special-priced forklift

News Story
- 19 Aug 2005 ( #223 ) - WADDINXVEEN, Netherlands
1 min read
P Besuijen purchasing a new Toyota electric forklift for a special price.
P Besuijen purchasing a new Toyota electric forklift for a special price.
A cauliflower grower was the first to buy a new Toyota electric forklift under a central purchase project between The Greenery and Toyota Industrial Equipment Netherlands (TIEN).

The Greenery is a Dutch distribution, sales and marketing company for fresh produce. It is owned by horticultural cooperative Voedings Tuinbouw Nederland (VTN). Around 2,500 VTN member growers sell their produce via The Greenery.

P Besuijen, a cauliflower grower and VTN member from Koudekerke, Netherlands, replaced his Toyota diesel forklift with a new Toyota 7FBEF electric forklift at a "good price".

"Harvesting cauliflowers is still done by hand. Every morning we only cut the right sizes in the field and in the afternoon they are transported directly to The Greenery. From there they are transported to different distribution centres," he said.

"The forklift is used mainly for loading and unloading crates and this is done eight times a day for around 25 minutes. This doesn't sound like much, but without a forklift we would have a big problem, the whole lot would grow stale," Besuijen said.

TIEN spokesperson Felice Olsman said the central purchase project was beneficial to farmers but would not say what discount they received on forklifts.

"Because The Greenery buys in larger quantities, they get a good price," she said.

Only growers who plant vegetables in glasshouses are entitled to participate in the central purchase project, which ends on December 31, 2006.
Adaptalift picks up Hyster NZ
Adaptalift picks up Hyster NZ 6 Feb 2025 - Auckland, New Zealand - 1 min read
Hangcha secures two large Canadian deals
Hangcha secures two large Canadian deals 6 Feb 2025 - Vaudreuil-Dorion, QC, Canada - 1 min read
Reports Mitsubishi is selling Logisnext
Reports Mitsubishi is selling Logisnext 12 Dec 2024 - Tokyo, Japan - 1 min read
Previously about:
Logistica exhibitors and visitors happy with show News Story - 23 Nov 2006 - UTRECHT, Netherlands - 2 min read
Do you have materials handling news? Submit your news here

PREMIUM business

VETTER Forks, Inc.
The world's most comprehensive product range as well as the most intelligent sensor fork for more safety and efficiency.

Use your high-impact banner on our high-traffic technical forum pages to promote your products, services, or career opportunities directly to forklift technicians and engineers.

Starting at just $396 (USD) for 100,000 impressions.

Since our launch in February 2005, Forkliftaction has been home to the leading global discussion forum for forklift technicians, attracting 98,000 visits every week.

Spaces are limited—contact us today!

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager - Bolzoni S.p.A.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Use your high-impact banner on our high-traffic technical forum pages to promote your products, services, or career opportunities directly to forklift technicians and engineers.

Starting at just $396 (USD) for 100,000 impressions.

Since our launch in February 2005, Forkliftaction has been home to the leading global discussion forum for forklift technicians, attracting 98,000 visits every week.

Spaces are limited—contact us today!

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Use your high-impact banner on our high-traffic technical forum pages to promote your products, services, or career opportunities directly to forklift technicians and engineers.

Starting at just $396 (USD) for 100,000 impressions.

Since our launch in February 2005, Forkliftaction has been home to the leading global discussion forum for forklift technicians, attracting 98,000 visits every week.

Spaces are limited—contact us today!