Sinoboom launches in South East Asia

News Story
- 13 May 2021 ( #1025 ) - Kuala Lumpur, Malaysia
1 min read
Sinoboom expands its offering in Malaysia
Sinoboom expands its offering in Malaysia
Schmetterling recently launched a new series of Sinoboom machines in Kuala Lumpur, attracting the attention of rental companies across Malaysia.

Schmetterling was appointed as Sinoboom's exclusive Malaysia dealer in September 2020.

The new products are the AB14E and AB16EJ electric articulated boom lifts. Both machines are equipped with intuitive and simple operational functions, including a smart screen displaying built-in self-diagnostics.

Founded in 2015, Schmetterling Rental is a specialised access equipment rental, sales and services and parts provider, covering Malaysia.

A Schmetterling spokesman says the company initially came into contact with Sinoboom through the scissor range and was impressed by the high quality of its products. It anticipates the same success with the new Sinoboom electric boom products in Malaysia.
Joloda Hydraroll names Australia-NZ distributor
Joloda Hydraroll names Australia-NZ distributor 21 Aug 2025 - Echuca, VIC, Australia - 1 min read
Clark names Hawaiian dealer
Clark names Hawaiian dealer 14 Aug 2025 - Dallax, TX, United States - 1 min read
Noblelift names exclusive dealer for Saudi Arabia
Noblelift names exclusive dealer for Saudi Arabia 7 Aug 2025 - Saudi Arabia - 1 min read
Previously about:
Briefs News Story - 31 Jul 2025 - 1 min read
Sinoboom opens Middle East operations News Story - 9 May 2024 - Dubai, United Arab Emirates - 1 min read
Sinoboom and Falcon form partnership  News Story - 10 Nov 2022 - Munich, Germany - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

BSL New Energy Technology Co., Ltd
BSLBATT - practical expertise and excellent design in the industrial lithium-ion battery market.

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

PREMIUM business

BSL New Energy Technology Co., Ltd
BSLBATT - practical expertise and excellent design in the industrial lithium-ion battery market.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET