Haulotte appoints a new distributor in Africa

News Story
- 6 Aug 2020 ( #986 ) - Rabat, Morocco
1 min read
Haulotte has named Premium Group as a distributor of the full range of its aerial equipment and telehandlers in 12 African countries. This partnership will enable the Group to provide better local service support to the end-user contractors and rental companies in the Africa Zone.

Premium Group will distribute Haulotte equipment in Morocco, Senegal, Guinea Conakry, Mauritania, Côte d'Ivoire, Burkina Faso, Niger, Cameroon, Chad, Mali, Togo and Benin.

Based in Morocco, the company is an established player in the materials lifting equipment industry. Its distribution network and experience will enable Haulotte to better address the African customers' needs.

The new distributor will have its own stock of Haulotte equipment and spare parts to ensure rapid deliveries and a high level of service.

Didier Mertens, general manager of Haulotte Africa, says: "Africa is a growing market which is asking for high-quality aerial equipment. This partnership will extend our geographic coverage and allows us to meet the increasing demand."

Besides Haulotte, Premium Group's range includes products from Linde, Liebherr, Kalmar and Manitou.
Briefs
Briefs 16 Oct 2025 - 2 min read
Joloda Hydraroll names Australia-NZ distributor
Joloda Hydraroll names Australia-NZ distributor 21 Aug 2025 - Echuca, VIC, Australia - 1 min read
Clark names Hawaiian dealer
Clark names Hawaiian dealer 14 Aug 2025 - Dallax, TX, United States - 1 min read
Previously about:
Haulotte Africa adds 17th distributor News Story - 13 Jun 2024 - Abidjan, Cote D'ivoire - 1 min read
New generation of Haulotte boom lifts News Story - 28 Mar 2024 - Lorette, France - 1 min read
No profit for Haulotte despite sales spike News Story - 21 Mar 2024 - Lorette, France - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Flexi® By Narrow Aisle Limited
Leading manufacturers of very narrow aisle (VNA) equipment.

Reliable charging and energy stability are more critical than ever as warehouses and ports move toward decarbonisation. Volvo Penta’s Battery Energy Storage System (BESS) subsystems can be a part of turnkey BESS solutions to deliver compact, transportable, and high-density energy, contributing towards accelerating electrification and meeting growing energy needs at ports.

Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Reliable charging and energy stability are more critical than ever as warehouses and ports move toward decarbonisation. Volvo Penta’s Battery Energy Storage System (BESS) subsystems can be a part of turnkey BESS solutions to deliver compact, transportable, and high-density energy, contributing towards accelerating electrification and meeting growing energy needs at ports.

Reliable charging and energy stability are more critical than ever as warehouses and ports move toward decarbonisation. Volvo Penta’s Battery Energy Storage System (BESS) subsystems can be a part of turnkey BESS solutions to deliver compact, transportable, and high-density energy, contributing towards accelerating electrification and meeting growing energy needs at ports.

PREMIUM business

Flexi® By Narrow Aisle Limited
Leading manufacturers of very narrow aisle (VNA) equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET