Haulotte has named Premium Group as a distributor of the full range of its aerial equipment and telehandlers in 12 African countries. This partnership will enable the Group to provide better local service support to the end-user contractors and rental companies in the Africa Zone.
Premium Group will distribute Haulotte equipment in Morocco, Senegal, Guinea Conakry, Mauritania, Côte d'Ivoire, Burkina Faso, Niger, Cameroon, Chad, Mali, Togo and Benin.
Based in Morocco, the company is an established player in the materials lifting equipment industry. Its distribution network and experience will enable Haulotte to better address the African customers' needs.
The new distributor will have its own stock of Haulotte equipment and spare parts to ensure rapid deliveries and a high level of service.
Didier Mertens, general manager of Haulotte Africa, says: "Africa is a growing market which is asking for high-quality aerial equipment. This partnership will extend our geographic coverage and allows us to meet the increasing demand."
Besides Haulotte, Premium Group's range includes products from Linde, Liebherr, Kalmar and Manitou.