Roger Qiu

Chinese manufacturers were under-represented at IMHX, with fewer exhibitors than at other shows, some possibly disappointed by their participation in previous European trade shows. MiMA brought five machines to IMHX, according to export director Roger Qiu, including a NiMH pallet stacker. Also on show was MiMA's special multi-direction forklift, designed for use in the lumber industry. This was MiMA's first European exhibition as the company looks to build a distribution network in the region. During the show, there was strong dealer interest, with follow-up meetings already booked.

Jackson Gu

Similarly, Zowell used its first participation at the show to look for more partners in the UK market. "We're looking for strong dealers who can sell more products," said international manager Jackson Gu. "Their networks are very important as a sales channel for us," he said. Zowell brought in a number of machines to show off its value proposition. As reported last week, Hangcha, which is represented in the UK by Impact Handling, also had a dedicated presence at the show.