Bright Coop adds forklifts for poultry handling

News Story
- 24 Feb 2005 ( #197 ) - NACOGDOCHES, TX, United States
2 min read
Bright Coop Inc has built and delivered 27 of its rough-terrain forklifts to poultry handlers and haulers since a July 2004 product launch.

Jimmie Menefee, a longtime Bright Coop customer service provider, designed the improved forklift package with significant poultry industry input from others over many years.

Three models, marketed under the new Bright Bullet brand, are "built off the principle of simplicity and designed for the poultry industry," said Sam Chancellor, a salesman for Bright Coop.

The design relies on basic hydraulic and mechanical systems more than advanced electronics.

A model measuring 91 inches (2.3 metres) to the top of the enclosed cab targets operations at a processing plant's back dock. The base price: USD52,500.

Minus the enclosed cab, two field models cost USD51,900 for an 81-inch (2.1 metres) high version and USD52,515 for one that is 77 inches (2.0 metres) high.

The rough-terrain design accounts for farm conditions where uneven land, bumps entering or leaving a chicken house, inclement weather and high-ammonia-content litter can stress a machine.

A typical lift of cages and chickens weighs 2,400lbs (1080 kg).

Engines Inc, of Weiner, Arkansas, added a pump drive and electronic components to an 80-horsepower four-cylinder John Deere PowerTech naturally aspirated diesel engine for the Bright Bullet forklifts.

Bright Coop employs 125 people, of whom 17 are assigned to assembling forklifts at the company's site in Nacogdoches.

The forklifts complement its line of galvanized metal cages for chickens and turkeys.

Bright Coop was formed in 1951 to make wooden chicken coops but because of business competition in the 1970s, originated the concept of galvanized metal coops and the use of forklifts built by other manufacturers.

Later, the firm added specialised trailers and forklifts.

Until January 21, Bright Coop was a United States poultry-industry distributor for the North American operation of forklift manufacturer Manitou BF SA, of Ancenis Cedex, France.

Manitou makes forklifts in Waco, Texas, and used Bright Coop as a regional dealer beginning in 1980 and a national distributor starting in 1985.
Briggs adds Maximal range
Briggs adds Maximal range 9 Mar 2023 - Staffordshire, United Kingdom - 1 min read
Toyota halts IC shipments in US
Toyota halts IC shipments in US 27 May 2021 - Columbus, IN, United States - 3 min read
Liftking builds a monster
Liftking builds a monster 2 Jul 2020 - Woodbridge, ON, Canada - 1 min read
Previously about:
US poultry market has new Manitou dealer News Story - 3 Mar 2005 - WACO, TX, United States - 1 min read
New product launches at Bauma News Story - 24 Apr 2025 - Munich, Germany - 2 min read
Manitou and Kiloutou unveil retrofitted electric telehandler News Story - 13 Jun 2024 - Ancenis, France - 1 min read
Manitou strikes asset deal with Dezzo Equipment News Story - 16 May 2024 - Chloorkop, South Africa - 1 min read
Do you have materials handling news? Submit your news here

We’re excited to launch a major upgrade to the Forkliftaction forums, packed with new features and improvements. Here’s what’s new:

  • You can now add up to two photos to your posts
  • New search & navigation - find what you need easier
  • Smart brand/model tagging across all forums
  • Top contributors recognised for their efforts!

 Head over to the forums to check it out!

Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We’re excited to launch a major upgrade to the Forkliftaction forums, packed with new features and improvements. Here’s what’s new:

  • You can now add up to two photos to your posts
  • New search & navigation - find what you need easier
  • Smart brand/model tagging across all forums
  • Top contributors recognised for their efforts!

 Head over to the forums to check it out!

PREMIUM business

Shenzhen Wellwit Robotics Co., Ltd
The Largest AMR/AGV ODM/OEM Manufacturer in China.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com