Linde was able to engage with customers at the Mannheim event

By Allan Leibowitz

When the doors close tomorrow evening, around 5,000 customers, dealers, journalists and media representatives are expected to have passed through Linde's World of Material Handling (WOMH) show in Mannheim, near Frankfurt.

The exhibition includes approximately 170 vehicles, with around 250 employees on hand to explain the offerings, answer questions and engage with current and potential Linde customers.

Christophe Lautray, Linde's chief sales officer, said that his company was again staging its own stand-alone event rather than participating in the recent CeMAT show in Hannover: "We didn't want another trade show where you can only showcase one or two products and spend only five minutes with one customer before you have to talk to the next one."

The Linde event, he said, was designed to allow his team to spend more time with customers, "listening to their needs and enabling (them) to touch and feel our products and solutions".

Titled 'Simplexity' (simplifying complexity), the 10-day event has included live demonstrations and expert presentations on automation, safety, energy sources and intralogistics.

A full report on the show will be published in next week's newsletter.