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Broader industry focus at CeMAT


Wednesday, 14 Feb 2018 ( #859 ) - Hannover, Germany
News Story
CEMAT 2018 preview
By Allan Leibowitz
Materials handling will gain perspective at the CeMAT show in Hannover in April when it will be staged for the first time with HANNOVER MESSE, dubbed "the world's leading trade fair for industrial technology".

At a special media preview last week, organisers stressed the convergence of processes as Industry 4.0 takes hold.

"The integration of automation technology, IT platforms and machine learning will take Industry 4.0 to the next level," commented Dr. Jochen Köckler, chairman of the managing board at Deutsche Messe. "With 'Integrated Industry - Connect & Collaborate' as its lead theme, HANNOVER MESSE 2018 will enable visitors from all around the world to experience the completely new forms of business, work and collaboration that are being made possible by our increasingly connected, digitally networked industrial landscape. They will witness first-hand the benefits of integrated industry: enhanced productivity, future-proof jobs and exciting new business models."

He noted that the industrial landscape is changing fast. With machine learning, machines and robots are increasingly able to make autonomous decisions. "The world's leading manufacturers of automation technology, big-name robotics providers, and global IT and software corporations will all be there, making the show an absolute global hotspot for Industry 4.0."

Digitisation is already a critical success factor in logistics, where one of the main challenges lies in managing complex processes and making them more efficient. This is true of the interface between logistics and online retail. "The customer is king - he expects the world and he wants it right now," Köckler added, noting that automated processes are still the exception rather than the rule in logistics. The future of the sector depends on innovative logistics processes that can handle increasingly complex supply chains. The required logistics environment starts with automated warehouses, where all processes are managed by software and where robots work around the clock, moving autonomously through the halls and delivering goods to the right place, at the right time and in the right quantities.

He flagged CeMAT as an opportunity to experience the convergence of production and logistics. "Given the lightning pace of integration between logistics and production processes, we will be offering visitors from all around the world an unprecedentedly comprehensive overview of current and emerging solutions for the future of logistics."

Klaus-Dieter Rosenbach
Klaus-Dieter Rosenbach, chairman of the VDMA Materials Handling and Intralogistics Association, also stressed the key role being played by intralogistics in the "implementation of Industry 4.0 on the path towards interlinked production".

He is enthused about the joint staging of CeMAT and HANNOVER MESSE from April 23 to 27.

Intralogistics systems are not isolated solutions, but form an integral part of logistics and production processes. "That's why it is so important to interconnect the various systems and enable them to communicate and work with each other," he emphasised.

The media was given a preview of some of the solutions which will be on show next month, with a number of exhibitors on hand to explain what they'll be doing at CeMAT.

Axel Wahle
Axel Wahle, marketing director of Toyota Material Handling Europe, told Forkliftaction News his company, as a giant production company and a large forklift producer and user, is excited about participating in the joint shows. "We're convinced that connectivity is very important," he said, noting that any attempt to separate materials handling away from other sectors means "we can't learn together," he said.

Wahle explained that his company's theme for CeMAT will be Think Like Toyota.

"Our brand has a well-established reputation for quality and efficiency in our manufacturing processes, and the Toyota Production System has become the model for other manufacturers in many different industries worldwide," he explained. "We use the same principles and apply them to logistics processes, with the same goals - elimination of waste, maximum value-added and total quality, which means the right goods, in the right place, at the right time. Our aim is to work with our customers to share our thinking and help them to improve efficiencies at every stage of the process."

Toyota will be presenting a series of new developments at CeMAT 2018, including a representation of how automation is progressively being introduced within its own factories.

One of the highlights will be a virtual reality demonstration which will allow visitors to design and experience a lean warehouse and production area.

Forklift giant Jungheinrich is also enthusiastic about the colocation of CeMAT with HANNOVER MESSE. Lars Brzoska, executive board member in charge of sales at Jungheinrich, says the move "represents a genuine opportunity to attract a higher number of visitors and thus potential customers to the intralogistics fair".

"For exhibitors, it opens up the opportunity to take advantage of cross-industry synergies. As the biggest exhibitor at CeMAT in Hannover, we'll be presenting the latest innovations in intralogistics megatrends and will, moreover, be using the available space to showcase our entire product portfolio."

One of the major features of the Jungheinrich display will be an integrated lithium-ion pavilion, where the range of equipment powered by the latest battery technology will be on show.

A Jungheinrich spokesman told Forkliftaction News the display will include "a very new way of implementing lithium-ion technology in a truck". The manufacturer's new SLH 300 charging system will also be on display, with Jungheinrich stressing that the battery is now an integral part of its forklifts, not just an accessory, and therefore the charging system is designed to maximise performance of the vehicles powered by its latest battery technology.

France's Manitou will be out to impress at CeMAT, with 17 products on show, 10 of them new models. Debuts will include Manitou's first reach truck, the ER 16, which comes in six modes from 1.2 to 2 T.

A new counterbalance stacker, the ES-C 713, will be previewed alongside the MT 425, a new compact telehandler dedicated to industrial markets.

Clark Europe will be taking orders for its recently released S series. This series is a completely newly developed generation of internal combustion counterbalance trucks with capacities between 2 and 3.5 T.

The S series consists of S20-S35 LPG and diesel forklifts and S20C-S32C compact LPG forklifts. The vehicles are powered by cost-effective industrial engines such as an MMC-PSI (2.3L) or Ford LPG engine (2.5L) with full EPA Tier 4 certification. Alternatively, there is the diesel version featuring an ISUZU diesel engine (2.2L) with turbocharger, which complies with the Stage IIIb emission standard. Highlights of the S series include a completely newly developed information system with a 12 cm smart display and virtually maintenance-free wet disc brakes.

CeMAT 2018 will boast 1,000 exhibitors and 128 speakers in the education sessions and runs from 23 to 27 April.

Allan Leibowitz attended the preview as a guest of Deutsche Messe and IFOY.
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