Load Lifter Mfg. & Its Canadian Dealers, A Time to Come Together

Thursday, 16 November 2017 ( #847 )
Load Lifter Reach 1056-G Lifting 10,000 lbs.
Load Lifter Reach 1056-G Lifting 10,000 lbs.
Recently Load Lifter Manufacturing Ltd. hosted all of its Canadian Dealers for a Sales Meeting and equipment review. This was an opportunity to reflect upon our products, differentiate us from our competition, and most importantly an opportunity for everyone to come together and strengthen relationships.

Load Lifter have had some Dealers for more than 30 years and has representation from British Columbia to Nova Scotia, supporting all areas of Canada. Attendees were primarily sales representatives, and for some it was the first visit to our facility with an opportunity to meet some new faces and compare our machines against competitors in the rough terrain market.

Load Lifter, JLG, CAT, JCB, Manitou, & Sellick
Load Lifter, JLG, CAT, JCB, Manitou, & Sellick

A full range of Load Lifter Telescopic and vertical mast forklifts were made available for evaluation as well as a comparable range of competitive models from other Rough Terrain Manufacturers. The sales representatives working in teams, were able to test drive all the machines, pick up loads at maximum capacity, drive with a load, analyze all of the differences, and ultimately rate each machine on various but specific topics. Those topics included machine appearance, operator visibility and ergonomics as well as different performance tests. The representatives were given a questionnaire to fill out to compare the models and then each team gave a presentation to the entire group on their thoughts on all the models tested. These evaluations of the Load Lifter machines as well as the competitor models gave us some invaluable information towards the products we manufacture and how we can continue to improve as a manufacturer of quality rough terrain products.

Load Lifter Reach 1056-G vs. CAT TL 1055C
Load Lifter Reach 1056-G vs. CAT TL 1055C
Load Lifter Laborer Series with LPG
Load Lifter Laborer Series with LPG
Load Lifter Reach 642-G Being Tested on the Tilt Table
Load Lifter Reach 642-G Being Tested on the Tilt Table

This was a great experience for Load Lifter and its dealers, as it provided a forum for education, product improvement and the strengthening of the relationship with the Canadian dealer group. The attendees left these meetings with a better understanding of the rough terrain equipment market and how to apply this knowledge in their day to day sales initiatives. Load Lifter is committed to it dealers and the support of the product it manufactures and will continue to move forward with innovative, high quality equipment.

Load Lifters Mixed in with the Comeptition
Load Lifters Mixed in with the Comeptition

Load Lifter Canadian Dealers Include:

MasonLift Ltd. - British Columbia, Canada -
Western Material Handling Ltd. - Alberta, Canada -
Superior Forklift Ltd. - Saskatchewan and Manitoba, Canada -
Equipment World Inc. - Sudbury, Sault Ste Marie, and Thunder Bay, Ontario, Canada -
Battlefield Equipment - Multiple Locations, Canada -
Stanmore Equipment Ltd. - Greater Toronto Area, Ontario, Canada -
A.M.B. Lift Inc. - Ottawa, Ontario, Canada -
Gauthier Lift Inc. - Montreal, Drummondville, Quebec City, Quebec, Canada -
Dostie Spécialités - Sherbrooke, Quebec, Canada -
Hurricane Industrial Equipment - New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland, Canada -

For more information please contact us!

Load Lifter
David Croxall
P: 1-800-AOK-LIFT (265-5438)
E: send an email

About Load Lifter
At Load Lifter we share a passion for building forklifts and meeting the needs of our dealers, customers and employees. We are committed to excellence in all facets of our operations and strive for a level of quality second to none. Since 1976, our range of forklifts has been utilized in hundreds of different applications through out the world and continue to meet the needs of our customers. Our innovative design processes, high quality components, and superior customer support systems blend into one highly focused group of people. We invite you to share our passion and experience what we have to offer, today and for years to come.
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