Ads
News service and business centre for materials handlingHOME
/lynad/news_adclick.asp?assid=19526/lynad/news_adclick.asp?assid=19527/lynad/news_adclick.asp?assid=19543/lynad/news_adclick.asp?assid=19528/lynad/news_adclick.asp?assid=19529
Ads
1879

**Exclusive**: From the ashes… Clark Europe v.2.0


Thursday, 4 Nov 2004 ( #182 ) - DUISBURG, Germany
News Story
More than a year since it was shut down and its assets sold to FiLCO GmbH, Clark Europe is back in Germany, with fresh plans for growth and a renewed focus.

The company, formerly based in Mulheim, reopened on September 1 under the stewardship of managing director Egon Strehl. Strehl was formerly responsible for Clark Europe’s spare parts, and bankrolled by its South Korean parent, Young An Hat Co.

In an exclusive interview with Forkliftaction.com News Strehl said the goal of the new business was to "improve the old Clark", with a focus on establishing a strong dealer network.

"Young An has a very realistic approach to our profitability targets. At this stage, every new forklift sold is a positive for us," he said. "We hope to rapidly grow the network through quality dealers, and expect to sell between 2000-2300 forklifts next year."

Strehl, who served Clark Europe for 20 years, joined Intrupa in the Netherlands following the insolvency, where he focused on providing Clark parts to European customers for 10 months. He also served with Toyota as a spare parts manager in Europe before he was approached with Clark’s plan in July.

"It was a turbulent time when the company was in trouble, but I was lucky enough to be able to work with some exciting companies and suffer little disruption," he said.

Now that the company’s back in Europe, the number one priority was to build up the stock of trucks and spare parts to enhance the service and support provided to European customers.

Priority two for the new business, says Strehl, was to build a network of 12 exclusive dealerships around Germany.

"Germany is the focus at first, as the country was all but deserted by the old dealers when the company closed before," he said.

Clark Europe would receive its forklift stock from Changwon, Korea, and had struck an agreement with a Spanish producer of electric forklifts, from 1.6-3.5 ton capacities , for re-badging and distribution as Clark models.

Strehl hopes to sell 5000 forklifts a year, the level Clark Europe previously reached, by 2010.

"The important message for the industry is that we’re back in business, and looking for quality dealers to grow our business," he said.
Discuss Forkliftaction.com News stories in the Discussion Forums!
 
x
©Forkliftaction.com
Forkliftaction Media Pty Ltd
PO Box 1439
Milton QLD 4064
Australia
Contact Forkliftaction.com
About Forkliftaction
The Forkliftaction Team
Privacy Policy
Site Map
Help
Business Directory
Discussion Forums
Industry News
Events Calendar
Jobs & Resumes
Photo Galleries
Blog articles
Our Bloggers

Industry Brands
Company Index
Regions & Countries
Machinery-onQ.com

Advertise on Forkliftaction
Editorial Features / Calendar
Featured Businesses
Past News Editions
Industry Associations
Storing your login information automatically.

When you select the 'Remember me' option, your login information will be stored on your computer in the form of a cookie. When you visit Forkliftaction.com again, the stored login information will be retrieved automatically and you will not have to submit your login parameters (email address and password) each time you want to visit our members-only pages.

A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer's hard drive. A cookie can't read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system.

x