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Want more NEWS in your news articles?

Thursday, 11 September 2014 ( #684 )
This is an advertisement to tell you about how (and where) we are NOT advertising.
This is an advertisement to tell you about how (and where) we are NOT advertising.
Native advertising= [When] paid advertising and promotional messages are embedded in media content so as to be at least partially hidden and sometimes invisible to media consumers. *SOURCE: Jim Macnamara, Professor of Public Communication at University of Technology, Sydney. The debate surrounding native advertising and the 'declining' integrity of news publications has been gaining momentum over the past couple of years. Critics are concerned about a number of issues highlighted by this media trend, 'the transparency of media sources' and 'editorial independence' are to name just a couple. At Forkliftaction we believe that News articles should contain, well NEWS. Each week our team of independent journalists report on materials handling news from across the globe, covering industry developments, end-user stories, new technologies, products, corporate moves, safety information and market reports. They decide which stories make the news; they research information, conduct interviews and write original and informative articles. Each week our advertisers submit banners, text advertisements and announcements that are laid out and prepared for publication. These items appear in the News editions clearly marked as 'advertisements'. Our opt-in subscribers, business people and experts in their field, use Forkliftaction to stay ahead in their industry. They look at the advertorials to keep informed of available products and services. So funnily enough, this is an advertisement to tell you about how (and where) we are NOT advertising. We are not advertising in your News articles. Why? Because it is our humble opinion that readers would like more NEWS in their News stories and if they are in the market for a new product or service, well they will know exactly where to find it. Because in the long term it is the quality of our News that attracts our readers and in turn our audience who attract our advertisers.
Contact us: write to info@forkliftaction.com.
*SOURCE: Jim Macnamara, Professor of Public Communication at University of Technology, Sydney: 'Native advertising a media credibility crisis in waiting'.
HC Forklift America Corporation (HCFA), a wholly owned subsidiary of Hangcha Group, is excited to announce the release of a new full line of lithium-ion powered material handling equipment.
Up close with the Aluminum, Steel Coil and Automotive Sectors and Carer Electric Forklifts

In the Virtual Expo

S-SERIES Electric three-wheel forklift from Clark
Coming Soon! The brand-new S-SERIES Electric three-wheel forklift capable of lifting up to 5,000 pounds.

In the Discussion Forums

Fact of the week

There are more twisters per square mile in England than in any other country. On average England is hit by about 34 tornadoes a year – which works out at 2.2 per 10,000km sq.
Frank Zappa Memorial in Vilnius, Lithuania
The Frank Zappa fan club erected this monument to their prog-rock hero to mark a new era of post-Soviet Lithuania.

In the Discussion Forums

Since the invention of the first lift truck in 1917, CLARK Material Handling has been on the forefront of delivering material handling solutions to meet customer needs.
HC Forklift America Corporation (HCFA), a wholly owned subsidiary of Hangcha Group, is excited to announce the release of a new full line of lithium-ion powered material handling equipment.

In the Virtual Expo

new lithium-ion powered models from Hangcha Forklift America
HC Forklift America Corporation is proud to present 16 new Lithium Iron Phosphate (LiFePO4) powered material handling models, including forklifts, order pickers, and pallet jacks.

Fact of the week

There are more twisters per square mile in England than in any other country. On average England is hit by about 34 tornadoes a year – which works out at 2.2 per 10,000km sq.
Frank Zappa Memorial in Vilnius, Lithuania
The Frank Zappa fan club erected this monument to their prog-rock hero to mark a new era of post-Soviet Lithuania.
The Atex explosion-proof conversion of a forklift truck powered by a lithium iron-phosphate battery is now a reality, thanks to Miretti Group.
Since the invention of the first lift truck in 1917, CLARK Material Handling has been on the forefront of delivering material handling solutions to meet customer needs.

In the Virtual Expo

Miretti Group training scheme
The Miretti Group training scheme - expert explosion proof product education for operators dealing with Atex machines, with a practical and operational slant & over 25 years' experience.

Fact of the week

There are more twisters per square mile in England than in any other country. On average England is hit by about 34 tornadoes a year – which works out at 2.2 per 10,000km sq.
Frank Zappa Memorial in Vilnius, Lithuania
The Frank Zappa fan club erected this monument to their prog-rock hero to mark a new era of post-Soviet Lithuania.