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Some manufacturers have very well resourced PR departments and they tend to bombard the media with press releases, especially about new products.
But what is "new"? We'll get a preview item when the product is about to debut at a trade show, then more details when it actually goes on show and then there will be even more material when it goes on sale. Then, there's a series of 'local' releases as the new product is introduced in various markets - and we'll sometimes get more press releases for each of those.
If a machine is lucky enough to get nominated for an award, they'll fire off a press release about that, followed by another if it is named as a finalist. Of course, if it wins, well, you know the rest ...
This is all great - and we wouldn't want to stop them sending in all this information, but we would ask them to understand that we can't possibly subject our news readers to a barrage of what is, effectively, the same story.
The flip side is the small manufacturers who produce great equipment, but don't have the well-oiled publicity machine to back it up. We urge those companies to keep us in the loop. They don't have to prepare flashy media packs - just shoot us an email telling us what's new and we'll follow up and do the rest.
We also have marketing packages for the publication of any article in the 'Announcements' column.

Global News

Global News

Editorial articles by Forkliftaction News

Women make their mark

Walk through any materials handling exhibition, and the trousers will outnumber the skirts by a significant margin. And that reflects the gender reality of the industry. But, it’s changing, as ... [more]

Omega Lift owes close to $11M

CANADA Court documents show that the Toronto-Dominion Bank is chasing close to CAD11 million from Omega Lift and its related companies. KSV has been appointed receiver to the company, which ... [more]

Ben Nghe Port orders RTGs

VIETNAM Ben Nghe Port in Vietnam has ordered two Konecranes BOXHUNTER RTGs which will be delivered in June 2017.    The port studied the BOXHUNTER concept thoroughly and was impressed by ... [more]

Kalmar supplies Steveco

FINLAND Kalmar has received an order from Suomen Satamatekniikka Oy, a subsidiary of Steveco, for four diesel-electric straddle carriers, 10 heavy-duty terminal tractors for RoRo handling, four light forklift trucks and ... [more]

Movers & shakers

Hoppecke Industrial Batteries, Hiab, Terex [more]

Hiab adds loader cranes

SWEDEN Hiab is renewing its mid-range loader cranes with 24 totally new models which will be launched in connection to upcoming exhibitions in Europe. "Our new product strategy is based ... [more]

UK food group chooses Mitsubishi

UNITED KINGDOM One of the UK’s leading food companies, the Addo Food Group, says investment in new Mitsubishi GRENDiA ES forklifts is helping feed its ravenous production lines and maximise annual production ... [more]

Seegrid AGVs at work for retailer

UNITED STATES Pittsburgh-based retailer Giant Eagle is making productivity gains from its Seegrid AGVs. According to a report in Network World, Giant Eagle has eliminated manned pallet trucks at its Pittsburgh ... [more]

Raymond marks narrow-aisle anniversary

UNITED STATES The Raymond Corporation has commemorated the 65th anniversary of the Raymond Reach-Fork truck patented in 1951. The power-driven narrow-aisle materials handling truck developed by George Raymond Sr and Christian ... [more]


Forkliftaction News examines the latest trends and challenges in its in-depth reports.
The upcoming features will draw attention to health & safety, performance, world economics and smart design:
  1. FORKLIFT ATTACHMENTS,  November 2016  Contact us now to participate!
  3. ICE FORKLIFTS, 2017
To learn more about these special features or to contribute, contact our team. Click here to view a list of our published special features.

Look out for the special feature on ‘LEAN WAREHOUSING’ to published on September 15th!

Your Focus

Your Focus(Blog)

Dave Mirsky: Does leasing still stack up?

Dave Mirsky examines the new accounting rules for leases in the US and their financial impact.


Cascade to Exhibit Innovative Products at IMHX in September

Cascade, the global leader in lift truck attachments, forks, accessories and material handling solutions, will exhibit at IMHX 2016 in Birmingham UK, 13-16 September, 2016. [more]

Mobicons TF2 Takes Uncertainty From Solas

Mobicon Mini Straddle Carriers TF2 (Top Spreader - 2 High) model can now be fitted with VGM container weighing equipment, as a cost effective solution to the new SOLAS weight requirements that came into effect globally in July [more]

Sweat your Asset Off

Real FMX will assist with wear and tear reduction, improve normal component life cycles and mitigate risk and abuse. [more]

FB Chain Gauge 30TH Anniversary Edition available in Australia GB Power Transmission

The FB Gauge is the simplest and most accurate way to measure the ongoing serviceability of leaf and roller chain used in many applications including mast chains fork trucks. [more]

IMHX features Meet the Expert seminars and a look at the logistics of tomorrow

Over 400 exhibitors demonstrating what’s new in the world of logistics and materials handling, IMHX 2016, taking place at Birmingham’s NEC from 13th-16th September. [more]

The Battery Show Ready to Energize Industry Once Again

Novi, Michigan is set to become an energy focal point once again in the fall as all advanced battery technology paths converge at the Suburban Collection Showplace over Sept 13-15, 2016. [more]

IMHX 2016 - leading exhibitors

IMHX is the largest meeting place for the UK’s logistics industry. This September over 20,000 supply chain professionals will gather to evaluate cutting edge technologies, explore the latest industry solutions and discuss how to increase efficiencies within supply chain operations. [more]
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this week in the news

Forkliftaction Media Pty Ltd
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Milton QLD 4064
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