BT Rolatruc has been demonstrating its "pride in performance" (PIP) safety program in a series of presentations to customers around the UK.

PIP, first announced in July, is designed to reduce the costs of accidental damage in warehouse operations. Six presentations have been held in London, Leeds, Hinkley, Chepstow, Huntingdon, and Warrington.

A key part of the presentations was a motivational film for operators presented by television personality Karl Howman, better known as Jacko from the BBC's Brush Strokes lifestyle program.

"Mr Howman's natural, down-to-earth approach was just right to get drivers interested," said BT Rolatruc spokesman Dave Rostance. "The film explains how important operators are in the supply chain."