ARE YOUR DIRECT MAILINGS GETTING ENOUGH CLICKS?

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- 18 Oct 2012 ( #587 )
Direct mailings typically have a response-rate of anywhere between 0.5% and 3%. Well targeted mailings perform best.
FORKLIFTACTION'S WEEKLY NEWSLETTER HAS A RESPONSE-RATE OF 15%!
  1. OPEN-RATE 28%: the Forkliftaction newsletter recipient reads 1 in 3 newsletter editions.
  2. CLICK-THROUGH RATE (CTR) 53%: one in two readers clicks through to a web page.
  3. CLICKS ON ADVERTISING 30%: one in three clicks direct readers to advertiser pages.
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Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

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Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
Every week I comb through news about forklifts from around the world... Continue reading
Upcoming in the editorial calendar
HANDLING MATERIALS IN HARSH OR SPECIALIZED ENVIRONMENTS
Feb 2024
REDUCING OPERATING COSTS WITH FORKLIFT FLEET MANAGEMENT SYSTEMS
Mar 2024