New Noblelift North American president named

News Story
- 9 Jan 2025 ( #1212 ) - Des Plaines, IL, United States
1 min read
Bill Pedriana will head up Noblelift North America
Bill Pedriana will head up Noblelift North America

Bill Pedriana will bring his four decades of materials handling sector experience to Noblelift North America having been named as its new president, with current president Loren Swakow retiring at the end of January.

Pedriana worked at Big Joe Forklifts for 14 years as chief marketing officer and oversaw the rebuilding of the brand, the development of a number of new products including the robot pallet truck as well as executing sales and marketing strategies.

“As the incoming President of Noblelift North America, I aim to continue the strong growth the organisation experienced under Loren Swakow over the past eight years by utilising my sales and product development expertise to enhance the value of Noblelift for its distributors and OEM partners,” Pedriana says.

“In 2025, we will be introducing a number of new products and programs and expanding our team and capabilities to support our growth."

Pedriana says he is attracted to Noblelift because of its quality, progressive design theory and its sophistication in deploying intelligent materials handling systems.

“Our industry was built by family businesses and handshakes,” Pedriana adds. “While it’s great to win, it’s how you play the game that delivers true long-term success. 

“I’m grateful for the opportunity to bring everything I’ve learned during my 30-plus year career to Noblelift —a brand that aligns perfectly with my beliefs.”

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Industrial processes in paper and waste processing involves strapped bale handling and de-wiring. Durwen provides the smart solution for the industry, with its fully Durwen designed and made de-wiring bale clamp. Expensive factory part equipment was needed yesterday - use the smart solution from Durwen in future!

Check out our new website and get in touch with us today! 

Product and service backup MADE IN GERMANY!
You might want to check out our service portal as well – it backs you up 24/7!

PREMIUM business

Cascade Corporation (World HQ)
Leading manufacturers of attachments, forks and related technologies for forklifts and AGVs.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

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Industrial processes in paper and waste processing involves strapped bale handling and de-wiring. Durwen provides the smart solution for the industry, with its fully Durwen designed and made de-wiring bale clamp. Expensive factory part equipment was needed yesterday - use the smart solution from Durwen in future!

Check out our new website and get in touch with us today! 

Product and service backup MADE IN GERMANY!
You might want to check out our service portal as well – it backs you up 24/7!

PREMIUM business

Cascade Corporation (World HQ)
Leading manufacturers of attachments, forks and related technologies for forklifts and AGVs.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET