MCFE to restructure European operations

News Story
- 19 Apr 2012 ( #561 ) - Almere, Netherlands
1 min read
Mitsubishi Caterpillar Forklift Europe BV (MCFE) is planning to transfer electric forklift production to Finland.

The subsidiary of Mitsubishi Heavy Industries Ltd (MHI) intends to phase out production at its Almere plant, beginning in late 2012, in a move to streamline European forklift operations and restore profits.

Due to the global economic crisis, the European forklift market has declined substantially and MCFE faces overcapacity in its European plants.

"It is necessary to restructure the business in order to ensure a solid, stable and healthy future for our European operations," the company said in a statement last week.

Following a detailed study by MCFE and MHI, it was decided that MCFE would maintain a head office and marketing and sales division in the Netherlands. Electric forklift production will be moved to its Järvenpää facility in Finland.

Demand for internal combustion engine forklifts will be met by affiliated production plants, MCFE said.

The company has submitted its intentions to the Works Council for advice, and expects significant job losses to follow.

"We deeply regret that our intended reorganisation will lead to job losses, and will do our best to lighten the situation for the people affected. This is not something we take lightly. But after carefully analysing a range of scenarios, we concluded that this is necessary in order to return to profitability and to ensure a solid, stable and healthy future for our business," says MCFE president Naoyuki Matsumura.

MCFE, formed as a joint venture in 1992, combines the technological, marketing and financial strengths of MHI and Caterpillar Inc. MCFE supplies forklifts through a network of independent dealers in Europe, CIS, Africa and the Middle East.
Manufacturer expands production line in Shanghai
Manufacturer expands production line in Shanghai 17 Apr 2025 - Shanghai, China - 1 min read
Noblelift’s Future Factory construction ahead of schedule
Noblelift’s Future Factory construction ahead of schedule 17 Apr 2025 - Shanghai, China - 1 min read
RoyPow opens dedicated production line
RoyPow opens dedicated production line 16 Jan 2025 - Guangdong, China - 1 min read
Previously about:
Briefs News Story - 23 Apr 2009 - 1 min read
GERMAN CAT DEALERS AXED News Story - 7 Aug 2003 - WINSEN, Germany - 2 min read
MHI shifts to a new business structure News Story - 22 Aug 2013 - Tokyo, Japan - 1 min read
MHI and Nichiyu integrate forklift businesses News Story - 21 Feb 2013 - Tokyo, Japan - 1 min read
MHI buys Daily Equipment News Story - 10 Jan 2013 - Tokyo, Japan - 1 min read
Do you have materials handling news? Submit your news here

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET