Lithium-ion start-up obtains funding

News Story
- 27 Mar 2014 ( #660 ) - Vista, CA, United States
2 min read
A LiFT pack from Flux Power
A LiFT pack from Flux Power
Lithium-ion energy storage start-up Flux Power Holdings Inc of Vista has completed a USD1,944,000 private placement of common stock. Security Research Associates Inc of San Francisco was the placement agent.

Publicly traded Flux Power has identified Class 3 forklifts as a key market for its motive power LiFT packs, which are designed for lead-acid battery replacement and new applications.

Flux Power says it is targeting equipment dealers, battery distributors and large end-users, conducting demonstrations and providing units to customers and distributors initially in the Arizona, California, Florida, Georgia, Missouri, Texas and Virginia markets.

A LiFT pack retails in the range of USD3,300 to USD6,200, depending on power and duration of use.

Flux Power may roll out a lithium-ion product for Class 1 forklifts in late 2014. "Larger solutions (such as Class 1) could be eight times the LiFT pack pricing," the company says.

During 2013, the company conducted trials beginning in March and moved forward with management in August approving the product for commercial applications.

Flux Power says Arlan Purdy, product manager with Raymond Corp of Greene, New York, gave approval on 31 January for use of the 24v on Raymond's Class 3 line.

Along with Raymond, sister company Toyota Material Handling USA (TMHU) of Columbus, Indiana makes the Flux Power technology available.

"Toyota sees lithium-ion batteries as viable and in demand now," TMHU says. "We're pleased the Flux LiFT-24v-TRW battery pack testing went well, and our Class 3 walkie pallet truck can be ordered with this power source through our special design request. Although the initial price might be higher than a typical lead-acid battery, lithium-ion batteries are completely sealed, making them maintenance-free. They also charge quickly and hold their charge longer. Lithium-ion batteries have great growth potential especially given their lack of dependency on government subsidies."

From February 2012 to January 2013, Flux Power and Hyster Co of Greenville, North Carolina worked jointly on a development project for a ride-on forklift. The project, if pursued, would have required extensive engineering and development work to integrate the power source and the Hyster equipment. Hyster is an operation of Hyster-Yale Materials Handling Inc.

On 19 March, Flux Power appointed Timothy Collins as executive chairman of the board of directors, succeeding Flux co-founder Christopher L Anthony, who remains on the board. The firm also named Ronald F Dutt as a director. Collins is co-founder, chairman and president of KleenSpeed Technologies Inc, and Dutt is Flux Power's CEO and acting chief financial officer.
Briefs
Briefs 25 Sep 2025 - 2 min read
Briefs
Briefs 10 Jul 2025 - 1 min read
EnerSys outdoor chargers receive UL approval
EnerSys outdoor chargers receive UL approval 3 Jul 2025 - Reading, PA, United States - 1 min read
Previously about:
Flux makes headway News Story - 9 Oct 2014 - Vista, CA, United States - 2 min read
Do you have materials handling news? Submit your news here

"Maxlion began using Forkliftaction in 2024 to help increase our brand exposure. As a young and growing brand, Forkliftaction was quick to reach out to us and offered valuable opportunities to publish Maxlion news. They responded swiftly to our coordination needs, giving us more visibility and allowing more industry peers and customers to learn about us and our products..." - Julia Ye, Sales Director, Hangzhou Maxlion Forklift Imp & Exp Co., Ltd

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

"Maxlion began using Forkliftaction in 2024 to help increase our brand exposure. As a young and growing brand, Forkliftaction was quick to reach out to us and offered valuable opportunities to publish Maxlion news. They responded swiftly to our coordination needs, giving us more visibility and allowing more industry peers and customers to learn about us and our products..." - Julia Ye, Sales Director, Hangzhou Maxlion Forklift Imp & Exp Co., Ltd

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

"Maxlion began using Forkliftaction in 2024 to help increase our brand exposure. As a young and growing brand, Forkliftaction was quick to reach out to us and offered valuable opportunities to publish Maxlion news. They responded swiftly to our coordination needs, giving us more visibility and allowing more industry peers and customers to learn about us and our products..." - Julia Ye, Sales Director, Hangzhou Maxlion Forklift Imp & Exp Co., Ltd

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

PREMIUM business

RAEDER-VOGEL
Innovative high-quality wheels and castors for the forklift industry.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET