To help businesses cope with the economic slowdown, we're launching a series of helpful articles this week. The first one includes 10 tips to "bulletproof your business" from Australia's BRW magazine. One tip which we were particularly keen to stress is the call for smart marketing. The magazine cites research by global accounting giant PriceWaterhouseCoopers indicating that survivors of the last downturn kept advertising and marketing through the bad times. When competitors are slashing their marketing spend, smart businesses are boosting their investment.
Anyway, if you stumble upon useful articles offering survival tips, let us know and we'll try to share them.