It's interesting that while marketers may be cutting their print advertising budgets, most are expecting to spend more on online promotion. This is recognition not only of the cost-effectiveness of online advertising, but also of significant changes in the way buyers seek information. Our own experience shows a significant rise in the number of forklift end-users among our readers. With 40% of our members either operating or managing forklifts, it's clear that Forkliftaction.com is an important source of information on products, services and suppliers. Interestingly, just last week, we got some member feedback urging us to carry on doing exactly what we're doing. With growing support from all sectors of the market, we will do just that.