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Industrial sensor specialist Seen Safety expands markets through targeted advertising

Thursday, 25 November 2021 ( #1053 )
Hamish Clark, Head of Sales - SEEN Safety.
Hamish Clark, Head of Sales - SEEN Safety.

Forkliftaction advertiser SEEN Safety is a New-Zealand based company that specializes in industrial sensors that are designed to protect pedestrian workers from forklifts and other heavy materials handling machines. The company has experienced a rapid market uptake with its IRIS sensors, which has led to a quick expansion across more than 20 countries around the world. The company's Head of Sales Hamish Clark discusses how his work with Forkliftaction has helped to grow brand awareness and develop new business connections for his company:

Before starting your advertising with Forkliftaction had you heard much about the platform?

Our original connect with Forkliftaction actually came via LinkedIn, but there's no question we would have ended up on the platform fairly quickly regardless as Forkliftaction is very visible on the internet and has a worldwide readership that is right in our space.

"Being a relatively new market entrant, we're looking to increase awareness as quickly as possible."
"Being a relatively new market entrant, we're looking to increase awareness as quickly as possible."

What types of marketing needs were you looking to address with your Forkliftaction advertising?

Our target audience are health and safety managers in the enterprise and their materials handling equipment suppliers. Both are a predominant part of Forkliftaction's readership. Being a relatively new market entrant, we're looking to increase awareness as quickly as possible and within our target segments. Forkliftaction provides a perfect vehicle to achieve this aim with an attractive ROI.

Can you tell us a bit about the results you have experienced from your Forkliftaction advertising?

There's no question we've achieved increased awareness, and in more regions than we thought. We know this both from anecdotal evidence and our own monitoring via digital analytics. We've also had a number of direct enquiries via our website from prospective customers and channel. One of these even led to a new channel partner in Panama City, a high potential region that we didn't have in this year's growth plan.

What has it been like partnering with the Forkliftaction team to plan and implement your campaigns so far?

I can't speak highly enough of the levels of service and friendly attention we've received from the Forkliftaction team and would have no hesitation in recommending them to anyone I know. I actually view them as partners, as opposed to suppliers, and that's all down to the way they work with us to ensure we get maximum exposure and best 'bang for bucks'.  

Is there anything else you would like to share?

When speaking with one of the Forkliftaction team recently re our expansion in North America, I mentioned that we were looking to recruit our first in-market sales manager as part of that growth. He immediately recommended placing a free job advert in their next edition. I'm happy to report that we recently appointed an ideal candidate who found us via the Forkliftaction ad. This speaks volumes from my point of view. 

To learn more about Forkliftaction advertising DOWNLOAD THE 2022 MEDIA KIT or ask about our B2B advertising options or for a no obligation quote.

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