Chinese-headquartered forklift manufacturer Heli has opened an office in Dubai and released three new models to the UAE market as it continues its push to secure a larger share of the global market.

Heli last week hosted 40 partners from across the UAE, Middle East and Africa (MEA) at a closed doors distributor conference held at the new Dubai showroom and workshop of UAE distributor Hala.

At the conference, Heli released its G3 Series forklift range to the UEA and MEA markets - it was first launched to the Oceania market in July - and revealed a new Series 2.0 T lithium battery-powered forklift specifically engineered for the beverage industry.

The move to expand its presence in the UAE and MEA is part of what Heli unashamedly calls part of its “drive to become the leading forklift brand across the region”.

The G3 Series forklifts, available in 2-3.5 T and 5-10 T models.

Heli says it is currently leasing between 6,000 and 8,000 sqm of space in the Middle East to expand its service capabilities and provide localised support. 

This follows news earlier this month Heli had opened a warehouse in Ontario to boost its presence in Canada. In late October, Heli established its presence in South America with the opening of an office in  Uruguay.

Heli was founded in 1958 and it says, is currently the second largest forklift brand in the UAE.