Meet Cascade's Jim Faran, Your Go-To Forklift Guy Scroll down for video

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- 14 Aug 2025 ( #1243 )
1 min read

When visibility gets rough, racking gets tight, or pallet loads get just plain weird, you need a pro who’s seen it all and knows what tool to reach for—that’s Jim Faran.

Jim Faran—an everyday material handling hero—shows up when things get complicated.

Whether it's picking the right load, double-deep racking, or working in dimly lit corners of a warehouse, Jim and his handy Cascade attachments get the job done.

 

Introducing Jim Faran

Jim Faran highlights the everyday challenges operators face and the tools that help him get the job done. Follow along with Jim as he works to overcome real-world demands and challenges of a forklift operator.

 

Watch Episode 1: "You Get a Raise!" Out now!

 

Follow along as Jim continues to take on the unseen challenges of material handling, one lift at a time at www.cascorp.com/jimfaran.

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Cascade Corporation (World HQ)
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Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
In this week’s Forkliftaction News , we look at more financial reports with one major producer recording a “significant” decline in Q2 bookings to report an operating loss of USD8.5 million, while another had a strong quarter “despite increased trade tensions and a challenging geopolitical landscape”... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
In this week’s Forkliftaction News , we look at more financial reports with one major producer recording a “significant” decline in Q2 bookings to report an operating loss of USD8.5 million, while another had a strong quarter “despite increased trade tensions and a challenging geopolitical landscape”... Continue reading
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025
Inside The News
In this week’s Forkliftaction News , we look at more financial reports with one major producer recording a “significant” decline in Q2 bookings to report an operating loss of USD8.5 million, while another had a strong quarter “despite increased trade tensions and a challenging geopolitical landscape”... Continue reading
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist