Forklift Truck Retailers and Customers Highly Satisfied with MSE-FORKS Products

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- 7 Apr 2011 ( #508 )
2 min read

MSE-Forks' attendance at the ProMat® trade show at McCormick Place South in Chicago from 21 to 24 March proved to be highly successful. MSE-Forks' products are virtually unknown on the American market, but this will soon be changing according to Mike Yacks, director at Reachable Solutions, MSE FORKS' US importer.


Competition in the forklift market is tighter than ever as prominent operational and safety features become more common among the various lift truck manufacturers. In turn, forklift dealers and retailers must find new ways to differentiate themselves. Our products, e.g. KOOI-REACHFORKS® and ROLLERFORKS®, allow dealers and retailers to stand out from the crowd because they allow them to sell a total concept, which benefits customers in terms of the solutions they provide to logistic challenges. For example, our hydraulic telescopic forks can extend allowing two pallets to be transported simultaneously, (one behind the other), in order to reduce internal transport costs. The same forks can then be retracted for single pallet handling at the touch of a lever. Of course, it would also be possible to opt for fixed, long forks, or loose extensions, but these affect the forklift truck's turning radius, time and safe operation.

As warehousing and manufacturing facilities are becoming ever larger, so too are the distances pallets must be moved. Using KOOI-REACHFORKS® operated from within the drivers' cab, it is possible to move various load sizes or multiple loads by simply adjusting the forks' length. Although many automotive manufacturers have enjoyed their cost-saving benefits for years, telescopic forks have been just as successful within a wide range of other manufacturing, distribution and transportation industries.

In Europe, telescopic forks have been used extensively for over thirty years, e.g. on reach trucks used for two-deep storage applications. Here, pantograph forklifts still dominate the market, but European models are gaining in popularity. Telescopic forks provide a better line of sight, improved capacity retention, are lighter and cheaper to manufacture, and require far less maintenance.

Heftruck Roller PushPull RFC white. Click for larger image.
Heftruck Roller PushPull RFC white. Click for larger image.
Goods can be easily loaded and unloaded onto trucks and into containers using slipsheets combined with our ROLLERFORKS®. Since no hydraulic system is required with this product, it is particularly attractive proposition for end users and forklift truck dealers alike. These innovative forks are simple and fun to sell as customers are extremely satisfied with their result. "Fortunately, increasing numbers of forklift truck retailers are realizing customers' benefit significantly from being sold solutions to logistical problems. This helps them distinguish themselves", says Yacks, "I believe our innovative forklift load handling accessories will provide a major contribution in this respect".

MSE-Forks raffled off three Flip videos during ProMAT show and would like to congratulate the three winners:
  • Prince Duke, III General Manager of Maersk Distribution Services
  • Doug Johnson, Director of N. American Distribution for Pure Fishing
  • Mark Langerud, Vice President Yale Materials Handling Torrance

MSE Forks
St. Jacobiparochie, Netherlands

Telephone: +31 518 492929
email: info@mse-forks.com
Website: www.mse-forks.com

For more company and product information visit the MSE Forks ShopFront

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