A forklift and plant hire company which sent unsolicited faxes to companies and individuals has been ordered to cease its marketing activity.

According to Construction News, the Information Commissioner's Office (ICO) slapped the enforcement notice on Orion Forklift and Plant, after over 1,700 complaints were made.

ICO assistant commissioner Mick Gorrill says unsolicited marketing faxes can be "just as irritating" as unwanted marketing phone calls. In some cases, Orion continued to send the faxes despite requests to stop by complainants. Some faxes were also sent to residences in the early hours of the morning.

"The ICO takes all breaches of the Privacy and Electronic Communications Regulations very seriously and we will not hesitate to take further action if it fails to comply with the enforcement notice," Gorrill says.
Orion has been ordered to stop sending marketing faxes for 35 days.

Forkliftaction.com News contacted Ivor Cox, Orion's owner, for comment but did not receive a response before press time.