Executive of the year joins Baseplan Software

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- 8 Oct 2015 ( #739 )
2 min read
Andrew Satterley CEO, Asia Pacific, Europe, Middle East and Africa
Andrew Satterley CEO, Asia Pacific, Europe, Middle East and Africa

Baseplan Software Group, the one true end-to-end software solution, is delighted to announce today that Andrew Ferry has been named President and Global CEO and appointed Andrew Satterley CEO, Asia Pacific, Europe, Middle East and Africa.

"30 years have now passed since I started Baseplan from the front lounge room of my parents' house. We have come a long way since then both technically and corporately. Our latest evolution takes us to a whole new level with the globalisation of Baseplan. In terms of adding experience, leadership and drive to our executive team Andrew Satterley ticks all the boxes. We have worked with Andrew several times over the years and have great mutual respect. Satterley is well respected in the industry. His knowledge is second to none, which will solidify Baseplan's position as the only end-to-end solution driving productivity and performance with people", said Ferry.

Satterley's previous roles include CEO of Adaptalift Hyster, Managing Director, Asia Pacific at Nacco Materials Handling Group, Vice President, Asia Pacific at JLG Industries, Linde Materials Handling and Crown Forklifts.

He plans to capitalise and grow Baseplan's recent success in the U.S., New Zealand and South Africa. With 30 plus years working within senior executive level roles, 15 of those years at board level, he will further develop Baseplan's strategic growth of national and global accounts and engage with existing clients across various industries.

"I have been an advocate and user of Baseplan Software since my days at Linde Materials Handling. Wherever I go professionally, I seem to take Baseplan with me because I see it as the only true end-to-end integrated solution. It's a system the whole business can use whether in the warehouse or the board. That's what you get when you choose a custom solution built by industry experts. I look forward to introducing the world to Baseplan Software", said Satterley.

With a background in marketing, sales and strategic and operational planning, Satterley will be responsible for identifying new growth areas, improving business support services and refocusing the sales and marketing activities. His drive and lead by example management approach has seen him named 'Executive of the Year' in Stanford Who's Who - twice.

"Andrew's background in the industry as well as a long term advocate of Baseplan Enterprise, has already made him a key addition to the team. I view his appointment as a sign of our commitment to our customers and to the industry as a whole. Andrew believes in our philosophy of innovation and service and will drive this message globally. It's an exciting time for Baseplan Software", said Andrew Ferry, CEO and President, Baseplan Software.

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After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager - Resonac Asia Pacific Pte Ltd.
Upcoming in the editorial calendar
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Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions

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