Electric booms in demand in Middle East

News Story
- 23 Mar 2017 ( #813 ) - Roosendaal, Netherlands
2 min read
Genie Z-33/18
Genie Z-33/18
Genie's Z-33/18 boom is proving popular among fleet owners in the Middle East.
In 2016, Dubai-based rental company AJI Heavy Equipment Rental LLC received delivery of six Genie Z-33/18 boom lifts and they have been working hard ever since.

"The Z-33/18 boom is so versatile that our machines are under constant demand, and providing excellent returns of investment. One of the foremost features in the machine is the operating speed battery life, which is far superior (to) its competitors, which sets this machine apart," says Dean Jones, general manager of AJI Heavy Equipment Rental LLC. 

"We also find the maintenance-free design of its power system, which integrates the motor, brake and gearbox all in one unit, very practical. And since there are no brushes to replace or commutators to service, time in the workshop is reduced. As a result, it spends more time in the field. It is also simple to use and operators love it," adds Jones.

Meanwhile, Dubai Parks and Resorts, a complex of three theme parks and a water park set to be the largest integrated leisure destination that the Middle East has ever seen, is using three all-electric Genie Z-60/37 DC booms as it takes shape. Al Mahroos, authorised Genie distributor in Dubai, supplied the units in January.

"This new Genie model is an excellent and cost-effective alternative to separate diesel- and electric-powered units. For us, the Z-60/37 DC boom definitely ticks all the right boxes," says Nishad Abdulla, assistant fleet manager at Dubai Parks and Resorts.

"Offering the ability to adapt to our broad spectrum of architectural styles, its narrow footprint, four-wheel drive capabilities and all-terrain, non-marking tyres are an excellent match for work outdoors on rough ground and indoors on fragile surfaces where space is often limited. And since part of the resort is already open to the public, low noise levels and emissions-free operation are an absolute 'must have' that allow us to operate these machines all day long without disturbing our visitors."
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Since July 2000, Forkliftaction News has been your guide to the developments that are shaping your industry.

Starting today we are also looking back on some of the key news stories from our extensive news archive.

In the news email and on the website, you'll see links to stories that were 'leading our news' multiple years ago, with topics spanning world-first products, big acquisitions, and major industry shifts.
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Since July 2000, Forkliftaction News has been your guide to the developments that are shaping your industry.

Starting today we are also looking back on some of the key news stories from our extensive news archive.

In the news email and on the website, you'll see links to stories that were 'leading our news' multiple years ago, with topics spanning world-first products, big acquisitions, and major industry shifts.
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