Deutsche Messe AG has established a subsidiary in Japan to promote CeMAT Hannover, CeMAT Asia and its other trade shows in the region.

"This move marks an extension of our activities in one of the world's most important markets and is an important step towards further developing our international network," says Andreas Gruchow, member of Deutsche Messe AG's board in Hannover, Germany.

According to Deutsche Messe AG, Deutsche Messe Japan KK's main priority is to boost efforts to attract exhibitors and visitors to leading international trade fairs at the Hannover Exhibition Grounds in Germany.

The trade fairs include CeBIT, Hannover Messe, CeMAT Hannover in Germany and also CeMAT Asia in China.

The new company headed by Kenichi Mori, a former general manager of Mitsubishi's energy division, will also promote overseas trade fair activities and develop a base for Deutsche Messe's trade fair business in Asia.

Deutsche Messe spokeswoman Monika Brandt tells Forkliftaction.com News there are currently no plans to hold a trade fair in Japan. She declined to provide statistics of Japanese exhibitors or visitors at its trade fairs, but maintains that many of the world's market leaders have main offices in Japan.