Crown adds IC forklift to product line

News Story
- 17 Jan 2008 ( #343 ) - COVINGTON, GA, United States
1 min read
Crown Equipment will distribute Komatsu-built internal combustion forklifts through its 40 dealers in the US and Canada.

The forklifts will be marketed under the new Hamech brand and are based on Komatsu's current model range. Crown's 62 independent dealers in North America can choose to offer Hamech in their product lines.

Crown says in a statement that the branding agreement with Komatsu Forklift USA allows its dealers to offer internal combustion forklifts and a consistent level of aftermarket support. The distribution network will manage Hamech part orders, service support and warranty.

Jim Moran, Crown's senior vice president, says adding Hamech forklifts means the Ohio-based forklift manufacturer can meet a wide range of customer needs.

Eric Kobori, Komatsu Forklift's vice president, sales & marketing, says the Japanese manufacturer is pleased to be chosen as Crown's OEM partner.

"Komatsu Forklift USA is very pleased that, in such a competitive marketplace, Crown valued the quality and reliability of the Komatsu product."

Crown, of New Bremen, Ohio, has been manufacturing electric forklifts since the mid-1950s. It is the leading electric forklift brand in the US. According to dhf-intralogistik's latest world ranking, Crown is the world's sixth largest forklift manufacturer.

In a November 2007 article, titled 'The BMW of Forklifts', Forbes writer Emily Schmall reports that Crown, the "last privately owned forklift manufacturer in US", has seen sales double in the past five years. Its sales totalled USD1.7 billion in 2006.

Komatsu Forklift USA, of Covington, Georgia, will only distribute its own brands through its dealer network in North America. Its product range includes internal combustion engine and electric forklifts with capacities from 3,000lbs to 35,000lbs (1,361kg to 1,5876kg).
Get a better handle on your warehouse operations, streamline your processes, and improve your bottom line with imSight the data collection and analysis tool from Intermodalics.
As companies adapt to the latest handling trends—including an exploding AGV/AGF market and the drive toward automating supply chains—one thing stands out: smart attachments. Cascade takes you on an exploration of their latest smart solutions.

Next Editorial Features


In the Virtual Expo

gEMoNE Sapphire: a safety management solution for the global material handling industry
Sapphire is a safety management solution for the global material handling industry which makes workplaces safer, boosts operational efficiency, and saves businesses time and money.

Inside Forkliftaction

What's in a name? Well, if we can judge from this week's move by Doosan Bobcat to rename its Doosan materials handling lines as Bobcats, there clearly is some benefit in a historied name, especially one that sounds American.
So, while the machines will stay the same, their branding will
...Continue Reading
OTTO Motors makes innovative companies list
Meijer produces 100,000th telescopic forks
Delta-Q reaches several milestones
Maxam opens a new distribution centre 
Wisconsin Dells, WI, United States Big Joe Forklifts has released two new lithium forklifts. The LXE50 Spartan is a 5,000 lb. (225 kg) capacity cushion-tyred model that shares the same design attributes as an...

Fact of the week

The World Federation of the Deaf estimates that there are 72 million deaf people in the world of whom 80% live in developing countries. There are about 300 different sign languages. In addition, International Sign Language is used outside geographic boundaries. Currently, only 41 countries around the world have recognized sign language as an official language.


Terberg TT222
Australia Victoria
Australia Victoria

Featured Business

Hyster-Yale Asia-Pacific Pty Ltd
We fully support a range of lift trucks from design to service, primarily under the Hyster® and Yale® brand names.

Latest Jobs

Lancaster, United States
Omaha, NE, United States
Huntsville, Australia