CLARK AUSTRALIA IN MAJOR NOELL STRADDLE DEAL

News Story
- 12 Sep 2002 ( #74 ) - AUCKLAND, New Zealand
1 min read
Clark Equipment Australia (CEA), which designs and manufactures the Omega range of heavy lift trucks, has received a major order from Ports of Auckland (POA) for four Noell diesel-electric straddle carriers.

The machines are the first of their kind to be commissioned in Australasia, and the deal marks a major change for POA, which runs a 40-machine Kalmar straddle fleet, according to CEA manager Alan Foulkes. He would not reveal the dollar value of the order.

Mr Foulkes would not comment on POA's decision to switch to Noell machines, but said Clark Equipment New Zealand, CEA's wholly-owned subsidiary, had promoted the product to POA and won the deal.

Officials from POA flew to Melbourne, Australia, to view Noell straddles in action at P&O's facility at Port of Geelong, before signing the deal with Clark Equipment New Zealand.

Mr Foulkes said the machines would be delivered by early next year.

CEA manufactures the Omega range of container handling machines and heavy forklifts from its Sydney base and distributes to customers throughout the Asia-Pacific region and around the world. With annual sales exceeding AUD115 million (USD63.6 million), the company employs more than 260 workers at manufacturing, distribution and retail facilities in Australia and New Zealand.
All About Ports event launched
All About Ports event launched 11 Dec 2025 - Hamburg, Germany - 1 min read
Crane operator charged over container fatality
Crane operator charged over container fatality 11 Jul 2024 - Uran, Navi Mumbai, India - 1 min read
Connie the container dog dies
Connie the container dog dies 4 Jul 2024 - Rockville, MD, United States - 1 min read
Previously about:
Clark Equipment Vietnam officially opens News Story - 10 Jul 2025 - Hai Phong, Viet Nam - 1 min read
OMEGA 40-TONNER AHEAD OF THE REST News Story - 27 May 2004 - SYDNEY, Australia - 1 min read
P&O sale recommended News Story - 1 Dec 2005 - SYDNEY, Australia - 1 min read
Fantuzzi delivers first P&O reach stackers News Story - 5 Aug 2004 - BRISBANE, Australia - <1 min read
GOUGH IN HYSTER P&O COUP News Story - 6 Mar 2003 - AUCKLAND, New Zealand - 1 min read
Lessons from automation failure News Story - 6 Oct 2022 - Auckland, New Zealand - 1 min read
Auckland port automation failure News Story - 3 Dec 2020 - Auckland, New Zealand - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Combilift Ltd
Manufactures world class 4-way Handling Solutions

“As a manufacturer with a strong focus on innovation and global outreach, we greatly value the exposure and credibility Forkliftaction brings to our campaigns. Their professionalism, user-friendly platform, and industry expertise have helped us share our message with the right people, in the right places, at the right time…” - Jack Yang, VP of Sales, UN FORKLIFT.

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“As a manufacturer with a strong focus on innovation and global outreach, we greatly value the exposure and credibility Forkliftaction brings to our campaigns. Their professionalism, user-friendly platform, and industry expertise have helped us share our message with the right people, in the right places, at the right time…” - Jack Yang, VP of Sales, UN FORKLIFT.

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]

Inside The News
In a move intended to provide Pakistan with a basis on which to compete with its global peers as a modern trading economy, Hutchison Ports Pakistan will spend $76m on a major upgrade and electrification of the cargo-handling equipment at its Karachi facility... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“As a manufacturer with a strong focus on innovation and global outreach, we greatly value the exposure and credibility Forkliftaction brings to our campaigns. Their professionalism, user-friendly platform, and industry expertise have helped us share our message with the right people, in the right places, at the right time…” - Jack Yang, VP of Sales, UN FORKLIFT.

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]