CEO advocates Olympic spirit in logistics industry

News Story
- 17 May 2007 ( #310 ) - BEIJING, China
1 min read
(L-R) CP Quek, Lu Jiang and Gao Min
(L-R) CP Quek, Lu Jiang and Gao Min
The "Olympic gala of the logistics industry" has been launched at the Beijing National Olympic Sports Centre.

Participants from logistics, auto manufacturing and other industries will test their forklift operation skills against each other in teams of three at the Linde Cup China tour.

Linde Cup, organised by the China Federation of Logistics & Purchasing (CFLP) and Linde (China) Forklift Truck Corp Ltd (Linde China), will be held in Beijing, Shanghai, Suzhou, Xiamen, Guangzhou and other Chinese cities over the next four months.

After two qualifying rounds, the finalists will compete in a final competition on August 8.

Gao Min, a Chinese diver who won gold medals in springboard events at the 1988 and 1992 Olympics games, surprised Linde Cup opening ceremony attendees when she made her entrance on a Linde forklift.

Gao, CFLP chairman Lu Jiang and Linde China CEO CP Quek officially opened the Linde Cup by igniting the "Linde Cup torch" with the touch of a button.

Quek, in his speech, used Beijing, host city of the 2008 Olympics, as leverage to market the forklift driving competition.

"We hope that, through this event, we can call on the attention of logistics enterprises to 2008 Olympic Games and advocate the Olympic spirit of "higher, faster, stronger" in the logistics industry:

"Higher logistics efficiency, faster development of the logistics industry, stronger logistics enterprises.

"Of course we also hope it can improve forklift operators' skills and work efficiency and reduce logistics costs for our users," Guo said.

The top three teams in the Linde Cup will receive 2008 Olympics tickets and other prizes.

Representatives from the China Industrial Truck Association, the China Material & Storage Transportation Association, the China Association of Warehouses, and Chinese media were at the ceremony.
St Louis tech takes out Logisnext challenge
St Louis tech takes out Logisnext challenge 30 Nov 2023 - Houston, TX, United States - 1 min read
Female wins TMHG Challenge
Female wins TMHG Challenge 19 Jan 2023 - Columbus, IN, United States - 2 min read
Stapler Cup details announced
Stapler Cup details announced 21 Apr 2022 - Aschaffenburg, Germany - <1 min read
Previously about:
Briefs News Story - 24 Oct 2013 - 2 min read
Chinese conference reviews heavy truck development News Story - 23 Dec 2010 - Xiamen, China - 1 min read
Chinese forklift manufacturers renew focus News Story - 26 Nov 2009 - China - 2 min read
Do you have materials handling news? Submit your news here
Inside The News
In this week’s Forkliftaction News - As an industry, our focus is often on key economic indicators such as productivity and profitability, but we all know our sector simply wouldn’t exist without the skilled operators who bring the machinery to life... Continue reading

PREMIUM business

Cascade Corporation (World HQ)
Leading manufacturers of attachments, forks and related technologies for forklifts and AGVs.

With our geo-targeted advertising, you can tailor your campaign across any combination of the following regions: North America, Latin America, EMEA, Europe, the United Kingdom, the Middle East, Africa, Asia, and Australasia & Oceania—add or omit specific countries to suit your strategy!

Seeking partners in targeted markets? Preparing for a regional launch or exhibit? Hoping to sell more locally? Ask how geo-targeting can support your strategic goals in 2026!

[Download our latest media kit] for audience insights and our full media offering.

Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

With our geo-targeted advertising, you can tailor your campaign across any combination of the following regions: North America, Latin America, EMEA, Europe, the United Kingdom, the Middle East, Africa, Asia, and Australasia & Oceania—add or omit specific countries to suit your strategy!

Seeking partners in targeted markets? Preparing for a regional launch or exhibit? Hoping to sell more locally? Ask how geo-targeting can support your strategic goals in 2026!

[Download our latest media kit] for audience insights and our full media offering.

With our geo-targeted advertising, you can tailor your campaign across any combination of the following regions: North America, Latin America, EMEA, Europe, the United Kingdom, the Middle East, Africa, Asia, and Australasia & Oceania—add or omit specific countries to suit your strategy!

Seeking partners in targeted markets? Preparing for a regional launch or exhibit? Hoping to sell more locally? Ask how geo-targeting can support your strategic goals in 2026!

[Download our latest media kit] for audience insights and our full media offering.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET