CeMAT organiser Deutsche Messe is continuing a globalisation strategy with the launch of CeMAT India in November 2007.

Shortly after CeMAT Asia, held at Shanghai last week, the trade show organiser announced a new cooperation agreement with Italian exhibition organiser Fiera Milano SpA to promote and stage trade fairs in "selected growth markets" like India and China.

The first result from the alliance is four trade fairs at the Bangalore International Exhibition Centre (BIEC) from November 27 to November 30, 2007.

Deutsche Messe signed an agreement with the Indian Machine Tools Manufacturers' Association in May to market the BIEC worldwide (Forkliftaction.com News #263).

CeMAT India will be held at the BIEC with Industrial Automation India, Energy India and Motion, Drive & Automation India.

Deutsche Messe said in a statement that the concept of jointly staging events with interrelated technologies had a proven track record in Hannover and Shanghai.

The German engineering federation, VDMA, had signalled its support for CeMAT India, the statement said.

Deutsche Messe would continue to pursue an international approach to meet its growth targets, Deutsche Messe AG board member Ernst Raue said.

Hannover-based Deutsche Messe has operations in Australia, Brazil, the USA, China, Singapore and Turkey through six subsidiaries. It plans to open offices in Tunisia, Algeria, Pakistan, Oman and the United Arab Emirates.