Cascade Names Roncari Strategic Account Manager for White Goods Industry

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- 14 Oct 2004 ( #179 )
1 min read
Cascade Corporation today announced it has named Davide Roncari Strategic Account Manager-White Goods Industry. In this new role, Roncari will be responsible for merging Cascade's and Roncari's complementary products and technologies to build the foundation for the next generation of damage reduction systems for the white goods industry.

Roncari, 31, joined Cascade from Roncari s.r.l. in Verona, Italy, where he served as engineering manager. The company was acquired by Cascade in October 2003. During his tenure at Roncari s.r.l., he developed strategic relationships with several white goods industry leaders where he conducted in-depth studies on damage reduction. Roncari developed many attachment designs and white goods damage reduction solutions--most notably, the Equal Force Balanced feature which distributes clamp force evenly across the clamp pad; and Smart Volumetric Pressure Controller, which controls the clamp force based on the volume of the load.

"Davide is uniquely qualified for this position," said Hansjorg Freund, Sales Director, Europe. "He has an exceptional combination of sales and technical expertise, global experience and tremendous knowledge of the material handling industry. This promotion emphasizes our continued commitment to the European marketplace."

About Cascade Corporation
Cascade Corporation is the world's largest producer of lift truck attachments and the industry leader in damage reduction technology.
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In this week’s Forkliftaction News we report on the recent IMHX event in Birmingham with coverage of new product launches, key themes and observations from those attending. We also name the winners of the 2025 Archies Awards, held in conjunction with IMHX... Continue reading
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Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO
Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
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Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
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Inside The News
In this week’s Forkliftaction News we report on the recent IMHX event in Birmingham with coverage of new product launches, key themes and observations from those attending. We also name the winners of the 2025 Archies Awards, held in conjunction with IMHX... Continue reading
Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

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