Forked Up premiered to 400 people at Mississauga Silver City theatres last Wednesday night.

MasterLift continues "pimping" on TV
MISSISSAUGA, ON, Canada
Last week, an audience of 400 was treated to the pilot premier of Forked Up, a new Canadian-made reality television show.

After creating media attention through its Pimp My Lift tagline and website, forklift dealer MasterLift has ventured into television to promote its chrome-accessorised forklifts.

The new TV show features used forklifts being transformed with new paint jobs and chrome accessories. It is produced by Bradford Productions of Toronto. Discussions are taking place with networks to release the show after the northern hemisphere summer, MasterLift says.

Genie is Manufacturer of the Year
OLYMPIA, WA, United States
Genie Industries has been selected as the Association of Washington Business (AWB)'s 2008 Large Manufacturer of the Year.

The award is given to AWB member manufacturers with over 500 employees for their innovations, contribution to their communities and commitment to employees.

AWB is Washington's oldest and largest statewide business association. Established in 1904, its 6,600 members employ over 650,000 workers.

DeWitt joins United Rentals
GREENWICH, CT, United States
United Rentals Inc has appointed Kenneth DeWitt as vice president and chief information officer. DeWitt has over 15 years of executive experience leading information technology operations. He was senior vice president and chief information officer for Retail Venture Services Inc, formerly Value City Department Stores Inc.

Toyota hikes domestic prices
NAGOYA, Japan
Toyota Industries Corp is raising the domestic prices of its forklifts by 6.5%, the biggest increase since 1992, on 16 June.

A company spokesperson told Jiji Press the company failed to offset price rises of steel and other materials with cost cuts.

Among the models, the "Geneo" 1.5 ton internal combustion forklift will increase from JPY2.005 million (USD19,310) to JPY 2.136 million (USD20,572).

Anhui Hecha exports to Vietnam
HEFEI, China
Anhui Hecha Forklift Co Ltd recently delivered 30 units of 2.5 ton and higher capacity forklifts to Nanjing City for export to Ho Chi Minh City, Vietnam.

The forklifts, valued at USD300,000, are Anhui Hecha's first export to Vietnam, China Industry Daily News reported. Anhui Hecha is funded by Hefei Duanya Group.