Briefs

Local News
- 15 May 2008 ( #360 )
2 min read
Forked Up premiered to 400 people at Mississauga Silver City<br />theatres last Wednesday night.
Forked Up premiered to 400 people at Mississauga Silver City
theatres last Wednesday night.
MasterLift continues "pimping" on TV
MISSISSAUGA, ON, Canada

Last week, an audience of 400 was treated to the pilot premier of Forked Up, a new Canadian-made reality television show.

After creating media attention through its Pimp My Lift tagline and website, forklift dealer MasterLift has ventured into television to promote its chrome-accessorised forklifts.

The new TV show features used forklifts being transformed with new paint jobs and chrome accessories. It is produced by Bradford Productions of Toronto. Discussions are taking place with networks to release the show after the northern hemisphere summer, MasterLift says.

Genie is Manufacturer of the Year
OLYMPIA, WA, United States

Genie Industries has been selected as the Association of Washington Business (AWB)'s 2008 Large Manufacturer of the Year.

The award is given to AWB member manufacturers with over 500 employees for their innovations, contribution to their communities and commitment to employees.

AWB is Washington's oldest and largest statewide business association. Established in 1904, its 6,600 members employ over 650,000 workers.

DeWitt joins United Rentals
GREENWICH, CT, United States

United Rentals Inc has appointed Kenneth DeWitt as vice president and chief information officer. DeWitt has over 15 years of executive experience leading information technology operations. He was senior vice president and chief information officer for Retail Venture Services Inc, formerly Value City Department Stores Inc.

Toyota hikes domestic prices
NAGOYA, Japan

Toyota Industries Corp is raising the domestic prices of its forklifts by 6.5%, the biggest increase since 1992, on 16 June.

A company spokesperson told Jiji Press the company failed to offset price rises of steel and other materials with cost cuts.

Among the models, the "Geneo" 1.5 ton internal combustion forklift will increase from JPY2.005 million (USD19,310) to JPY 2.136 million (USD20,572).

Anhui Hecha exports to Vietnam
HEFEI, China

Anhui Hecha Forklift Co Ltd recently delivered 30 units of 2.5 ton and higher capacity forklifts to Nanjing City for export to Ho Chi Minh City, Vietnam.

The forklifts, valued at USD300,000, are Anhui Hecha's first export to Vietnam, China Industry Daily News reported. Anhui Hecha is funded by Hefei Duanya Group.
Briefs
Briefs 25 Jun 2026 - 2 min read
Exide Technologies re-awarded EcoVadis Gold
Exide Technologies re-awarded EcoVadis Gold 18 Jun 2026 - Gennevilliers, France - 1 min read
Forklift Handling named on fastest-growing list
Forklift Handling named on fastest-growing list 28 May 2026 - Johannesburg, South Africa - 1 min read
Previously about:
Terex launches new ordering website News Story - 19 Feb 2009 - Redmond, WA, United States - 1 min read
New Products News Story - 24 Jan 2008 - 2 min read
Genie spreads wings globally News Story - 22 Nov 2007 - REDMOND, WA, United States - 1 min read
Gary Wilson, Master Lift Truck Services Inc. Industry Profile - 13 Mar 2008 - Oakville, ON, Canada - 4 min read
United Rentals foresees positives during 2013 News Story - 31 Jan 2013 - Greenwich, CT, United States - 1 min read
Movers & Shakers News Story - 10 May 2012 - 1 min read
United Rentals buys RSC Holdings News Story - 3 May 2012 - Greenwich, CT, United States - 2 min read
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Inside The News
In this week’s Forkliftaction News, we look at the mixed bag of financial results released in the last week. This includes Hyster-Yale which improved quarter-on-quarter, but dropped modestly y-o-y, leading it to forecast a moderate operating loss for 2026... Continue reading

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Alexandra Artemova, Marketing Specialist

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Forkliftaction's JOB MARKET

With discounts for repeats and volume, you can maximise reach and reinforce consistency over time through your Forkliftaction advertising. New advertisers also receive further savings with our first-time advertiser discount.

Learn about which B2B discounts apply to you, and ask how you can use them to your advertising advantage.

For audience info and our full media offer: [DOWNLOAD OUR MEDIA KIT].

PREMIUM business

Noblelift
Global leader and manufacturer of high quality electric, lithium-ion, and IC material handling equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
In this week’s Forkliftaction News, we look at the mixed bag of financial results released in the last week. This includes Hyster-Yale which improved quarter-on-quarter, but dropped modestly y-o-y, leading it to forecast a moderate operating loss for 2026... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

With discounts for repeats and volume, you can maximise reach and reinforce consistency over time through your Forkliftaction advertising. New advertisers also receive further savings with our first-time advertiser discount.

Learn about which B2B discounts apply to you, and ask how you can use them to your advertising advantage.

For audience info and our full media offer: [DOWNLOAD OUR MEDIA KIT].