Ausa has closed a deal with Ahern Denmark, the Nordic division of the Ahern Group, to distribute its dumpers, rough-terrain forklifts and telehandlers in Denmark. This means that Ahern Denmark has now become the exclusive importer of Ausa products in the country, where significant brand growth is expected.

The agreement between Ausa and Ahern is the third between the two companies globally. Since 2020, Ahern Group has been one of Ausa’s customers in the US through its Ahern Rentals businesses, which were recently acquired by United Rentals, and with Diamond A Equipment, a dealer of Ausa's dumpers and rough-terrain forklifts in the states of California and Nevada. Additionally, in May 2022, both companies also joined forces in Australia, with the aim of consolidating their presence in the country and increasing their market share over the coming years.

“Given the great results that we have achieved in our joint commercial projects, we are certain that embarking on this new phase with Ahern in Denmark is the right move to increase our visibility and grow the Ausa brand in the market”, says Manuel Urbaneja, Ausa area manager. 

“Ausa is a manufacturer with over 60 years of experience in the sector and with a strong reputation in Europe for its compact products - a type of machinery that we did not have and that is a necessity in Denmark, so it complements our product range perfectly,” says Henrik B. Skibsted, general manager of Ahern Denmark. “Moreover, we have noticed a growing demand for dumpers and compact telehandlers in the construction sector and in the rental channel, areas where we believe that we can obtain a very good market share. Additionally, Ausa’s telescopic handlers are a great fit for the agricultural sector, where we will now be able to put forward a new penetration strategy,” he adds.