While price is a signifiicant factor in many decision today whethr it be fro a a tire or teh complete fork lift. But if you can show or demonstrate or provide testimonial you have added value, like you say your tires last longer most intelligent customer will listen to that.
Remember the guy that signs the approval always want to get the best quality product at the lowest possible cost (I did not say lowest price) adn a sales persn that will always lower his price to beat everybody can only sell one thing price.
While that may be true in the long run it's always cheaper to go with a better quality tire. If you have a great tire that's getting more hours, alot more, than its cheaper competitors in the long run it will add up when you figure in how often you are changing the same tires on the same machine. And when I say buying a better quality tire that may cost more I don't mean by alot. The two are still competitive in price but the one that's higher quality will last longer than the cheaper one. This may not matter to places who don't run their lifts as much as others. But it makes a huge difference to the customer who runs 2-3 shifts per day with the same lifts in a nonstop driving environment than the customer who may only have 1 or 2 lifts and only changes the tires out every other year or so. It's all about the application the tire is being used for. While the two competing tires may turn out the same results for a lift that only runs an hour a day total, the results will be completely different on a lift that runs 15 plus hours a day.
its price. its always price. If a good quality tire is not requested by the customer then its price. Now some will buy a higher quality tire with better service if its "close" in price, maybe 5% or so, but you have to remember, tire dealers make money by selling them at a markup so the lower the cost the better the markup. so, in a nutshell, you can believe whatever you want but at the end of the day its all price. always will be. email me, I wanna ask you some questions! ryanwaltman AT rocketmail DOT com
May need to move this, I think I posted in the wrong section.