Discussion:
What is a premium product

In the materials handling industry there are a number of companies that will have you believe that their product is a premium product. so what is a premium product. To me a premium product is a Rolls Royce car, a cartier watch , Emirates or ETIHAD business class flight or even Four seasons hotels stay. Its a product you would be wiling to pay a premium for because it will offer you something extra or special.

Now there are products in this industry were people would gladly pay that extra or premium for but there are also product that are just basic or not even above average that people would like to call premium.

So with out naming companies or products because this would just open people up to companies they work for promoting them selfs as premium products when they might be just average or even below average.

what would you say is worth the name premium

remember it takes six months to hand craft a Rolls Royce car and just 13 hours to build a standard car
  • Posted 6 Aug 2016 05:35
  • Modified 6 Aug 2016 05:45 by poster
  • Discussion started by exalt
  • Dubai, United Arab Emirates
Showing items 16 - 30 of 39 results.
I personally would choose crown without hesitation. They cant be beat for quality and if there's any chance you will do your own maintenance or choose someone other than the brand specific dealer to do your service, you will find crown to be much much more user friendly. No special software required every adjustment and calibration can be done from the display. Linde requires laptop and software for most adjustments or calibrations and this software is dealer only.
  • Posted 25 Oct 2016 12:50
  • Reply by robert_e
  • Georgia, United States
I'm currently in the market for a new electric forklift. After working with old propane equipment for twenty years, I'm looking at either the Crown LC series or the Linde E25S. Without listing questions individually, please share opinions and advice. Much appreciated!
  • Posted 25 Oct 2016 04:11
  • Reply by PlywoodCompany
  • Connecticut, United States
No its just that when i speak to quite a lot of people in different areas of materials handling, most are always saying good about there own company, but nearly all say yes CROWN is a good warehouse equipment , in fact i can't think of any body who i have spoken to who has not said or when asked about said they have had a bad experience of a CROWN electric truck.


CROWN was mentioned by some one else in the post and i just found that a lot of people agree that CROWN are a quality product in electric warehouse.


Now the post was about premium products and above average would agree that CROWN might be called a premium product.



In the past i have been given stick for Bashing or criticising other manufactures and i don't really think i do its just i say what i think and what in reality most other people think butt hey can't say because of their job.


I don't have to worry about my boss reading what i say, It has been mentioned by other people about being warned about using social media to criticise the company they work for.

I get criticised on here but like i have said before every body are welcome to their own opinion and when i get criticised now i print it out blow it up and when i have a bad day or something don't go quite right i look at these i think yes i will prove you wrong.


Its getting quite a lot so i might get a full book soon
  • Posted 13 Aug 2016 05:41
  • Modified 13 Aug 2016 05:55 by poster
  • Reply by exalt
  • Dubai, United Arab Emirates
Exalt, are you going to work for crown or something ?
  • Posted 13 Aug 2016 04:55
  • Reply by triumphrider
  • Texas, United States
exhalt:
This is and always has been called Marketing jargon. It is just a matter of semantics. Nothing to get hung up.

In the US when some folks talk about braking capability the say the lift truck cane stop on a dime, in GB they say it can stop on a six pence. I don't know which one is larger but it doesn't cause it ain't possible

For decades most every manufacturer of ICE lift trucks (in the US) called their OEM air cleaners Heavy Duty. In reality there is nothing really Heavy Duty about them when it comes to filtering capability. Most air cleaner element as I recall are rated on air filtration efficiency at a give vacuum std. Donaldson A/C were rated something like 99.8% to 99.9% fro a given micron size of dirt particles. The only difference among most filters is the number of sq. in. or (cm) of the filtering media and the micron size filtering capability. The more "paper" the longer the service life. The cheapo after market filters needed to be replaced more frequently and engine work too as typical the larger dirt particles are allowed to pass through.
  • Posted 13 Aug 2016 01:55
  • Reply by johnr_j
  • Georgia, United States
These days companies say premium manufactures because it makes them look better,but in reality they are just the same as other manufacturers. What they do is try to do the full range in stead of like CROWN just do one range the best way possible..


Apple before Steve Jobs took back control had many different products and were near bankruptcy then he concentrated on a couple of core products and made apple outstanding again
  • Posted 12 Aug 2016 22:20
  • Reply by exalt
  • Dubai, United Arab Emirates
exalt - don't get confused or hung -up on terminology. Just be cause Crown doesn't use the term PREMIUM doesn't necessarily mean that they don't have products designed for light to medium duty operation, etc. A great example for you to study to see what I mean is their SP order picker line. You will note that they are designed differently and some have more optional features available than others - so the unit can be tailored to application needs. Crown has always been know for a quality product. I recall in the "good ole & fun days" of the lift truck industry i nteh 70-80's at the big material handling show held in Chciago's McCormick Place & Cobo Hall, Detroit the Crown boot stressed quality & had the best looking ladies that were dressed to the 9s to reinforce the FABs of their products. FAB - feature, advantage, benefit. At OKI a large Crown dealer in Ohio (Ky & Indiana) area - they used the terms feature, function & benefit - use to work with them closely when they represented Mitsubishi & Komatsu forklifts. And we shared a beer or two after our training programs - of course, we made them pay for the suds (LOL).
  • Posted 12 Aug 2016 21:49
  • Reply by johnr_j
  • Georgia, United States
Would people agree that by solely concentrating on electric warehouse products that CROWN produce better products
  • Posted 12 Aug 2016 03:24
  • Reply by exalt
  • Dubai, United Arab Emirates
Hyster for years always sold more 11' motors than 9" maybe because of application or just more confidence in the premium motor. It was bullet proof. Yale sold more 9"for price and to be different than Hyster. They would sell basic dash options. You had to be sure that Yale was not promoting the Premium but actually delivering the basic package.
  • Posted 11 Aug 2016 23:40
  • Reply by malcolm1
  • Pennsylvania, United States
A premium product is something you are willing to pay more for because it has something extra. It may simply last longer because it is made with better materials. Some components on a forklift are premium products for this very reason.

BTW has anyone in the UK noticed any big price increases out of TVH recently?
  • Posted 11 Aug 2016 22:41
  • Reply by JeffHowell
  • West Midlands, United Kingdom
When it comes to crown electric units I have to say they are hard to beat when it comes down to the quality, durability and reliability. The C-5 has a way to go to get to the same level as the electric crowns. I have heard first hand about them from techs and operators. If crown spends the same effort as they did on the RR-5000 series trucks to get them right they will be a pretty good unit.
  • Posted 11 Aug 2016 20:41
  • Reply by triumphrider
  • Texas, United States
Hi John


Do you think this is because of CROWN dedication to electric trucks and they don't look at other areas they are not strong in that they can produce what you say and others say is a better product. The C5 LPG truck is their only entry in this market and this was maybe it help them get customers who wanted a IC truck as well as a electric truck.


You can put many comments about the industry but what you can't say is that CROWN are not the bench mark others should try to beat when looking at developing warehouse equipment.

When I have spoken to people about design and they mention CROWN they don't say premium they say quality

If you can't beet CROWN then don't develop the product
  • Posted 10 Aug 2016 22:23
  • Modified 11 Aug 2016 02:51 by poster
  • Reply by exalt
  • Dubai, United Arab Emirates
exhalt

Hyster/Yale have been doing the 9" drive motor & 11.5' drive motor for many years. Sales people have been known to sell the "cheap unit" or 9" drive motor into a HD/high cycle application 'cause the customer liked their price & the rep wanted the commission to pay his bills. Then the hoops came off the barrel when the customer started using the "economy" model.
When it comes to electric sit down rider forklifts in the US market, I think you will find that Crown is the "big dog". Crown like Raymond play predominately in the electric truck market, ITA classes I, II, III in the US. Crown entered the ICE market in a limited way. But they set the bench marks for others to follow on battery powered equipment. Toyota does a reasonable job in sit down electric market in the US as well.
  • Posted 10 Aug 2016 21:21
  • Reply by johnr_j
  • Georgia, United States
You still get what you pay for.
  • Posted 10 Aug 2016 20:39
  • Reply by triumphrider
  • Texas, United States
i can see we have a very interesting and divers view of opinions , what i think will be interesting in the market will be how the big companies manage their different brands to the market.

When you look at what i would call the big four manufactures Toyota, KION, Hyster Yale and Uniarrier market their different brands they will always say one premium, one value and one economy. the fact that they all might use a number of the same parts might just go by the by but in the future it will be the customer who will decide what they want and what they are willing to pay for.

And maybe then manufactures will stop saying premium value and economy and just say a forklift that will move your product
  • Posted 10 Aug 2016 03:56
  • Reply by exalt
  • Dubai, United Arab Emirates

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