First, Toyota is #1 because they are so aggressive on national accounts. Toyota owns national accounts and this continually keeps them on top, their market share without national accounts considered is not #1. However, that being said, they still make a good truck and they do a good job with the national accounts which strengthens their dealers. It is the individual dealers that are responsible for the backcharging, but it seems to run in the Toyota family. I think a lot of that has to do with the fact that Toyota is so hard on their dealers and are always pushing them to sell more trucks. The dealers do what they have to so they meet quota.
As far as the 65k trucks, very large cushion tired trucks with 300+ inch quads, five way hosing and special attachments. I think another reason this customer got hosed so bad with backcharges is because the Toyota dealer had to hold a high residual to get the deal hoping for a possible continuation of the lease on a year by year basis. When the customer wanted to send the trucks back the dealer knew they had a pile of pink elephants to sell and had way too much money in the residual to sell them. The dealer didn't see a possibility for any new truck sales to the customer so just backcharged for anything they could find to buy down the residual and get out from under the trucks at a break even. Not an ethical way to do business. The other OEM's lost the sale because they held a realistic residual therefore had higher payments.