exhalt,
Any lift brought to any market is only as good as the support behind it - some key elements to support is having trained service & repair technician - having just an independent service company take care of a truck won't be good without training & proper service manual/parts manual (either hard copy or rand service diagnostic; local parts availability - not just PM parts, but hard parts - customer won't like having to have parts dispatched from overseas, customs always add time to delivery & emergency air freight is very expensive; are the tires size readily available in the country where the truck will be delivered; who, what and where would stock parts - certainly an independent dealer would not be in a position to make a significant investment in the hopes that they might be needed some day; approved operator training materials availability; warranty administration & procedures & reimbursement policies, timely technical service reports issuance.

To validate the machines capability product demonstration at the customers site is key - how would this be handled.

As you know I worked with Lancer Boss via a private label agreement with Allis-Chalmers - we had many issues -our dealers lost many customers because of lack of satisfactory product support back up. Smoke & Mirrors might sell the first unit but poor back up will spread like wild fire - through various trade associations meetings forklift users are often closely connected like concrete products, hardwood lumber (or timber as it is called in England), port work, etc