Hyster / Yale is so huge in the Nat'l Accounts business the average dealer really doesn't even compete with the NACCO products. Out of 100% of your quote portfolio how many competitive bids calling for Hyster / Yale equipment will your customer bring up in the sales process? Very insignificant compared to "heart of the line" quotes I would imagine. Compare that number to Toyota, Cat, and Mitsubishi quotes in those files. When Hyster / Yale lose a significant amount of that Nat'l Account busines, which they will due to their continuing loss of quality and profitability. This will wipe the smiles off their faces and teach them a new game for sure.
Posted by: Marengo