There are three distinct global markets as I see them. American market: Good stuff cheap. European market: Quality products no matter what the cost. Asian market: Cheap stuff really cheap. That is why in America you see ergonomically designed products with cheap parts. Example: American products have sleek designs with parts from all over the world. European products are made to exacting standards with ergonomic designs and parts from Bosch and Porsche. The best possible product for the job. (Linde, Bosch, Wusthoff) The Asian market is booming so people and companies there just want cheap stuff. Example: Chinese products like Heli and THANKYOU brand forklifts. Really cheap, made to do a job as cheap as possible, disposable.