I think the reason you see more and more retail wholesalers is: ONE, the internet. It is very easy today to reach a huge market for your equipment with the internet. TWO, the wholesale market is filled with gypsy's who just want to make a buck. They don't care who they sell to or what equipment they are selling. That being said, I'm not sure that I would be behind a boycott of all wholesalers who sell to end users. They are in business to make money just as you and I are. Their business is as competitive as ours and you need to squeeze every bit of profit out of each piece of equipment. I would boycott wholesaler's who back door a dealer and try to sell the wholesale piece to the customer that you are quoting it to. You can look at it this way, if your customer buys a wholesale/internet truck and saves $5k, they will no doubt be giving it back to you in maintenance and parts which are good profit makers. So the saying is true: "Pay me now, or pay me later."