Quality, design, features, and reliability of the product is always important. But, more than anything else... it is the local relationship a customer has with the dealer that really matters. I have seen strong territories for one brand of equipment due not to the brand but, due more to the quality of the dealership that sells and supports that brand. I worked for a dealership that switched brands and successfully switched over 90% of in process orders over to the new brand. That proved to me the customers were not buying the brand... they were buying the relationship with the dealer.
This is ONLY to be used to report flooding, spam, advertising and problematic (harassing, abusive or crude) posts.