In keeping a customer base, I've found that bells & whistles or the best deal isn't always what a customer wants. Customers don't want to be "sold" anything, but they want solutions to the specific problems they may have. Just because some widget is available doesn't mean that the customer wants/needs it. I've talked clients out of buying widgets because it wasn't the solution they thought it was-even if I could sell it to them. Maybe a poor business practice, but I can only hope that it shows them that I have their best interest in mind