Dear Jim
You are for obvious reasons very pro Heli and surely they offer a very competitive price at a quality of x (sorry have not tried Heil before).
Surely, as a rather new player on any market they will have problems to support compare to the big market player (whoever they are).
I personally would guess that selling is not the issue but as we all know we face problems on the after sales service. Parts Prices, Parts availability, delivery time, response time from Service Technician/Engineers and sure when starting up a rather small and wide spread network.
Guessing that this is nothing new when you introduce a "new" brand.
I would also guess that the NA market is around 110-115K new units a year, why don't you just tell us how very good you have done and how you handle your after sales.
Regards
Holzy