I don't buy it. Hyster dealers have been lazy, expecting their customers to roll over and buy a Hyster just because of the brand name. Yale dealers actively go after the Toyota's and Cat's of the world.

Fortis comes out, it's a truck that is priced higher than the old XM series, you have to sell value. Hyster dealers were not ready to aggressively sell and demo the truck and as a result lost share. If you sell the Fortis to the old Hyster customers (who never had a problem with the older XMs), you really have to have your act together because the Fortis costs more than the XM.

And General Motors took very few trucks in 2005 and 2006 leading to lower share for Hyster.