The trucks are almost identical. The decision point for the customer is (and should be regardless of which brands are being considered) which offers the best package that meet that customers specific needs. Product availability, service capability, parts availability, rental fleet (not just size, but do they have trucks with the specs needed) financial strengtrh, reputation in the local market, brand reputation on a national basis (especially important for multi locationed companies). Finally what other value added services do they offer that will help the productivity and over all cost of ownership of the lift truck. In todays industry, there are very few manufaturers that do not make a good truck. Some offer features that others don't but overall the products are good. That is the price the OEM's pay to sit in the game and battle for matrket share (it may be of interest that Yale has had a higher share than Hyster for many years now) The rest of the equation is the dealer nertwork and the other items I mentioned earlier. These are machines and eventually the need maintenance. Who can offer the package that keeps the trucks productive the highest percentage of the time and therfore gives the lowest cost of wonership should be the brand you select. The answer to that quetion may differ depending on which part of the country you are in. If you are a large account and are looking for a supplier that can deliver consistant performance regardless of location then I would look at the various OEM fleet management programs and determine whose fits your needs the best.