It again all comes down to service If Briggs think they can take on the like's of Toyota ,Linde and Junghienrich who deal direct with the customer and are not just a dealer then they are going to get there fingers burnt. Basically the manufactures can offer trucks to the customer at or below the price that Briggs will pay NACCO.The way thing's will go is manufactures will start to deal direct and take part ownership of the dealer network Mits will do this and build there dealer network stronger. If you are to survive in this market then being part of a manufacture will help