I kind of think that in the USA, any sort of anti-trust laws may have been set aside (somewhere in the last 10 to 15 years ) and are no longer the thing they once had been. That, by far, the EU and Brittan are far stronger enforcers of market protection, workers and consumers rights these days. I would rather imagine that the factory will set a price and be firm about it.
At least one the reasons the Mitsubishi branded product cost less than the Cat lift branded product was warranty length, with the Cat Lift having 2x the factory warranty over the Mitsubishi forklift. and the other was "standard options".
Maybe NACCO will be differentiating with the Hyster branded dealers concentrating on larger size units, and the ports, with Yale branded dealers concentrating on warehouse/distribution smaller capacity but more units over all.