Don't think you'll see the Cat Lift Truck name anywhere. One must remember Cat Inc. represents 20% of the MCF joint venture. Plus in the States the Cat dealers get access to the full MCFA product line offerings & the Mitsu dealer a shortened version of it.

Where it makes sense two have two organizations selling teh same type of truck except for paint & decals & some marketing programs is that people still by from people & all though it is whaning there is customer loyalty in the market place - sales people (especially those that lost the order are easily told their "price" is too high. In the long run the manufactuer benefits by added volume. and volume is everything in the manufacturing world & also with low margin sellers tike Wal-Mart per Sam Walton the founder of Wal-Mart.